Marketing Matters & More BLOG

insights & tips for your business success

Stay Grounded and Connected with a Success Journal

Sunday, 07 July 2013 Posted in Staying Sane, Guest Contributors, Culture Corner

Stay Grounded and Connected with a Success Journal

It’s said our purpose here on earth is to create, and I see achievement as simply stepping into our best creations. Whether it be making a million dollars, or making our most delicious batch of cupcakes ever, achievement inspires. It encourages us to keep bettering our best and also excites others to reach for the stars as well.

When you have conquered a goal or challenge that once seemed impossible, you feel on top of the world, and with that comes an enormous sense of pride and satisfaction. But that’s not all. Success is energizing and a huge self-confidence booster, as you realize what you are really capable of! So achievement breeds more achievement. For each goal you achieve, view it as the first step into a much bigger venture—it’s the end of one journey and the beginning of many more. And one great way to stay connected with your success is to RECORD it.

Get Measurable Results with Social Media

Written by Kerry Cassone Wednesday, 03 July 2013 Posted in Marketing Tips

Get Measurable Results with Social Media

Social media for business - what are you doing to promote your business using social media? Consider if your business B2B or B2C because it can make a difference which social media platforms you concentrate on. Should you be focusing your efforts on LinkedIn or Facebook?

User Group member and social media expert Tim Ludy was our guest presenter today at the New England Infusionsoft User Group meeting. Tim answered questions and gave advice to those of us at the meeting about creating an effective plan to achieve our social media goals.

With the July Fourth holiday breathing down our necks, it was a small group but full of questions and discussion as usual. We have asked Tim to come back to speak to the full group at the September meeting about getting measurable results using social media for your businesses. He will be available to answer questions then too, so bring your social media challenges for Tim!

August is our ONE YEAR ANNIVERSARY meeting for the New England Infusionsoft User Group so you can expect some fun stuff in addition to some new Infusionsoft and marketing how-to’s. See you there!

We wish you all a safe, fun, and Happy Fourth of July!

Can You Handle The Truth? Will You Handle The Truth?

Written by Dan Kennedy Tuesday, 18 June 2013 Posted in Guest Contributors, Business Strategy

Renegade Millionaire

Can You Handle The Truth? Will You Handle The Truth?

We are very, very sloppy with language.

Consider the word “can’t”.  People use it often, casually, and, mostly, inaccurately.

As in: I just can’t seem to lose weight. Actually, barring a genuine medical disorder, the odds against somewhere in the 25,000 to 1 range, anybody can, in fact, lose weight. There’s no mystery to it whatsoever. Reduce calorie, fat, and empty carb intake, add exercise. The accurate word replacing can’t here would be choose. I just seem to choose not to lose weight. I choose to remain fat, ugly, unhealthy.

Service matters

Written by Dom Cassone Monday, 20 May 2013 Posted in Marketing Tips

Are you paying attention?

Service matters

Customer service is a pet peeve of ours. The other day I ran into our favorite grocery store to pick up a few things and had a shock. To set the stage, you need to know this grocery store is not the bargain store in our area and they blatantly pride themselves on their stellar customer service.

Anyway, I went to the deli and duly pulled my numbered ticket. There’s one other customer at the deli counter, standing near me, and currently being helped. So I figure I’m next. Especially since there are several deli employees chatting together at the far end of the counter.

Wrong.

Infusionsoft Spring Release. Wow.

Written by Kerry Cassone Monday, 01 April 2013 Posted in Automation News

Your productivity just went through the roof.

Infusionsoft Spring Release. Wow.

We just got back from InfusionCon2013 aka ICON2013 and were wow'd once again. This annual conference of Infusionsoft users, consultants, and vendors was packed full with Infusionsoft news and business growth strategies.

The Infusionsoft Spring Release, to be rolled out this month, will take your productivity to a whole new level.

My Day - Organize your day - or your sales teams day - using My Day with tasks, appointments, and calendar at your fingertips.

Quotes - Finally a simple way to quickly and easily send a quote for your product or services to your prospect or client. And track it all within your Infusionsoft app.

Interactive List View - Pull up a contact and check out the new integrated tasks and options. Awesome.

GroSocial - the newest acquisition by Infusionsoft. GroSocial makes it incredibly easy to build professional fan pages and promote your business on Facebook and Twitter. Bring your key employees when you access the Kickstart program, no extra charge.

Branding Center - The new central location in your Infusionsoft application to easily make all your default templates (email, landing pages, web forms) display the same branding for your company. Fabulous. Productive. Consistent.

New Template Builder - (See me jumping up and down with excitement?!!?) Finally what we've all been waiting for. New editor. Squashed bugs. Easier navigation. Smile on my face.

Infusionsoft Marketplace - This is a new and unique FREE marketplace with a library of marketing campaigns and content that you can download into your app with the click of a button. End-to-end campaigns. Pre-written landing pages, emails, and forms. Can you say jumpstart?

New Campaign Reports - Newly enhanced to include a date or date range.

New Lead Source Performance Reports - New Trending report to track your leads and their activity.

Interactive Product Training - These are new training tutorials to help get you or your staff up to speed on Infusionsoft features, enhancements, and best practices.

Join us at our User Group meetings in April and May for more detail, discussion, and Q&A on the Spring Release - 1st Tuesday of each month. Register here.

Just got back from the Infusionsoft User Group

Written by Kerry Cassone Tuesday, 05 March 2013 Posted in Automation News, Marketing Tips, Company Buzz

in Westborough, Massachusetts

Just got back from the Infusionsoft User Group

We had a smallish group today but full of great ideas, sharing, and masterminding. We thoroughly dissected upsells - the whys, the hows, the whens. Dom spent some time teaching the group about how to do one-click upsells without hiring a developer - pretty cool.

From upsells and our discussion about customer relationships and customer experience, we naturally segued to discussing nurture campaigns. You know, those email or multi-media campaigns you use to foster and maintain a solid relationship with your prospects and clients. Hopefully you are segmenting your list so that each significant group gets their own campaign.

Boosting success by boosting your health

Written by Kerry Cassone Wednesday, 27 February 2013 Posted in Biz Tech Tips, Culture Corner

There's an app for that!

Boosting success by boosting your health

BLOOD PRESSURE MONITOR - FAMILY LITE (Free)
This app allows you to record blood pressure, weight and heart rate

BLOOD PRESSURE WATCH (Free)
With BP Watch you can record, track, update and delete blood pressure values. It also captures the time of the blood pressure.

HEALTH TRACKER PRO ($3.99)
Track blood sugar, blood pressure, resting heart rate, and body mass index. Features color-coding, graphs, and allows you to email your records to yourself or your doctor.

Learn from the Masters how to get it done

Written by Kerry Cassone Wednesday, 20 February 2013 Posted in Marketing Tips

Learn from the Masters how to get it done

John Wooden, a Basketball Hall of Fame coach, said, "Don't let what you can't do interfere with what you can do."

Henry Ford Sr, founder of Ford Motor Company, when challenged on his lack of detailed how-to knowledge on manufacturing cars, answered that he only had to push a button and have 6 people in his office who knew how to get it done.

Plugging the gaps in your skills or interests with an expert is critical to your success. We do this all the time in our personal lives: we hire landscapers, dry cleaners, caterers, mechanics, housekeepers, tailors, you name it. (Although some of us could take a closer look here too.)

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