Marketing Matters & More BLOG

insights & tips for your business success

You Can’t Expect What You Don’t Inspect

Tuesday, 10 October 2017 Posted in Business Strategy

You Can’t Expect What You Don’t Inspect

What you don’t know can’t hurt you, so we’re told as kids. When we grow older, we quickly find out that not knowing about something can ruin our day before we can even say our first ‘Good Morning.’ As a small business person, you know the best way to avoid problems is to anticipate them ahead of time, which is why you track your results to stay ahead of the game.

But are you tracking the right results? 

Weekly Featured Resource - Grammarly

Friday, 06 October 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - Grammarly

Featured Resource this week - Grammarly

Grammarly is the world’s most accurate grammar checker. 

Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Can Texting Help Your Marketing?

Thursday, 05 October 2017 Posted in Business Strategy

Can Texting Help Your Marketing?

Like it or not, texting has become a communication standard in today’s world. Whether we’re setting up a meeting or simply asking our significant other to pick up a gallon of milk on the way home, texting is often our go-to means. According to a 2015 report by Informate, a mobile tracking firm, U.S. smartphone users are sending and receiving five times as many texts as phone calls, and that trend is even more pronounced among millennials.

So if texting is here to stay, should you be using it in your marketing?

Halloween [infographic]

Tuesday, 03 October 2017 Posted in Insights

Halloween [infographic]

If you’re in business, you’re in the marketing business. And you’ve been handed a gift worth $8.4 B (that’s billion!). In fact, this is a gift that repeats annually and has increased in value by 60% in the past 10 years. Run all the way to your bank with it!

Halloween is big business and there’s no reason you can’t cash in on some of it. Think about your audience and how to creatively engage them using Halloween to promote your business, your products, your services, your brand.

Weekly Featured Resource - Call Monitoring with Infusionsoft

Friday, 29 September 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - Call Monitoring with Infusionsoft

Featured Resource this week - Call Monitoring with Infusionsoft

Call Monitoring Integrated With Infusionsoft!

Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Developing a Holiday Marketing Plan

Thursday, 28 September 2017 Posted in Business Strategy

Developing a Holiday Marketing Plan

Summer is coming to an end, and your marketing calendar is about to get a lot busier. Starting with Labor Day and continuing on through the end of the year, there is a virtual cornucopia of great holidays. Is your marketing ready for the blitz?

Do you have the resources you need? Unless you have an exceptionally large marketing budget you can’t go after every holiday, or you’ll risk spreading your resources too thin. What about some of the new marketing holidays that have sprung up in recent years?  Events like Small Business Saturday and Cyber Monday may not appear on a traditional calendar, but they may be extremely valuable to you.

Neural coupling and storytelling

Tuesday, 26 September 2017 Posted in Business Strategy

Neural coupling and storytelling

Last week, our article was about how storytelling has worked for thousands of years to get a message across and have it stick. I got to wondering why it works so consistently, so I did a little research and here’s what I found.

Stories are fun or interesting or engaging or profound or touching or scary or, well, you get the picture. But why they ‘stick’ in our heads was an interesting question to me and my research taught me about the physiological and chemical changes that happen in our brains when we hear a story.

Weekly Featured Resource - Copy Doodles

Friday, 22 September 2017 Posted in Marketing Tips, Business Strategy

Weekly Featured Resource - Copy Doodles

Featured Resource this week - Copy Doodles

Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member.  Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

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