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Insights

Does your audience really know you?

Tuesday, 09 January 2018 Posted in Insights

Does your audience really know you?

2017 is but a memory. As business owners and entrepreneurs, we are all in for 2018!

Understanding business trends and, better still, knowing which ones will have the most important impact on your business is critical. Sometimes it’s luck, sometimes it’s brilliance.

Gearing up for Q1

Tuesday, 26 December 2017 Posted in Insights

Gearing up for Q1

You glance down the track a final time and head back to your mark. It’s a perfect morning. You can hear the crowd eagerly waiting for the race to begin. You do a brief stretch to make sure your calves and hamstrings haven’t tightened up and then settle in behind your mark. To your left and right, your competitors are crouched beside you. Their eyes are fixed forward, their faces taut with concentration

They’re ready. Are you?

Is your list in a buying mood?

Tuesday, 28 November 2017 Posted in Insights

Is your list in a buying mood?

You bet they are. It’s the holiday season, after all.

Local and online retailers have been very busy boosting buying morale this season and, as a small business owner or entrepreneur, you can ride their coattails.

Take a few minutes to think about what you offer that your clients/customers/patients or prospects would ‘click to buy’ or take a trip to your location to purchase.

Make mine a double?

Tuesday, 14 November 2017 Posted in Insights

Make mine a double?

A double or single what? We’re talking about whether you have your new list members double opt-in or not bother with that ‘extra’ step.

You may be asking what the heck is an opt-in anyway, never mind the difference between a single or a double… I’ll bet more of you know the difference between a single or double glass of fine single malt scotch. So, let me define what I mean.

How many touches?

Tuesday, 17 October 2017 Posted in Insights

How many touches?

When you get a new lead, how many times do you touch them before you give up? By touch I mean contact, not physical touching obviously… but if you can actually meet them and shake their hand all the better, although that is frequently not an option.

Or worse, do you get a new lead and immediately hard sell them… bad, very bad.

Halloween [infographic]

Tuesday, 03 October 2017 Posted in Insights

Halloween [infographic]

If you’re in business, you’re in the marketing business. And you’ve been handed a gift worth $8.4 B (that’s billion!). In fact, this is a gift that repeats annually and has increased in value by 60% in the past 10 years. Run all the way to your bank with it!

Halloween is big business and there’s no reason you can’t cash in on some of it. Think about your audience and how to creatively engage them using Halloween to promote your business, your products, your services, your brand.

Tell Me a Juicy Story!

Tuesday, 19 September 2017 Posted in Insights

Tell Me a Juicy Story!

When our son calls, his daughter almost always wants to get on the phone, saying “Daddy, I want to see Grandmom and Granddad!” (make the call a FaceTime call) and once we are visible, odds are she will say “Can you read me a story?” She usually asks Kerry, I guess her storytelling is better than mine, at least in our granddaughter’s eyes.

What’s the point, other than a cute antidote about Eva? The point is that we identify with stories from the time we are very young… we’ve been reading stories to Eva since she was just a few months old. We relate to stories, we learn from stories, we start to better understand our world through stories. Stories help us see things that cold hard facts would not allow us to see.

Wanna be like Elon Musk?

Tuesday, 05 September 2017 Posted in Insights

Wanna be like Elon Musk?

Happy New Year! I know I’m 4 months early but I just had to share this killer personal practice with you so you can use Q4 to get a powerful jumpstart on 2018.

If you’re not already one of the elite business leaders in the world, you can borrow their best personal practice that got them where they are and keeps them there.

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