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Patch the holes in your lead bucket

Tuesday, 19 February 2019 Posted in Insights

Patch the holes in your lead bucket

Let me ask you a few questions and I promise to give you the solutions:

  • Is your lead tracking system disorganized (stacks of business cards, scribbled on notebooks, etc.)?
  • Does it take you longer than a day or two to get back to prospects and clients?
  • Have you ever forgotten to follow-up?
  • Have you ever been too busy to follow-up?
  • Have you ever let a hard-earned lead slip through the cracks?

CRMs: What, Why, How

Tuesday, 05 February 2019 Posted in Insights

CRMs: What, Why, How

CRM stands for Customer Relationship Manager, but I bet you knew that. There are many CRMs out there. Some have been around for many years and they vary from the very basic to the very complex. How do you navigate all that and make the right decision?

The Power of Passion

Tuesday, 22 January 2019 Posted in Insights

The Power of Passion

Passion is a powerful force, an energy born from what excites you. In order to be successful in your business, you must be passionate about the work that you do. If you are not passionate about what you do, you will quickly become burnt out or bored.

Think about it. Do you know any successful people who are not passionate about what they do?

Yes it's almost January

Tuesday, 11 December 2018 Posted in Insights

Yes it's almost January

In just a few fast weeks, the 2018 holiday season will be a memory and we will be on to another exciting year as business owners. Exciting, that is, if you are ready to hit the ground running. If you need a little help with your creative thinking or problem-solving, here are 15 creative exercisese exercises we found 'around the web'. 

Let Thankfulness Continue

Tuesday, 27 November 2018 Posted in Insights

Let Thankfulness Continue

Last week we celebrated Thanksgiving -  a holiday for celebrating family and friends, and for giving thanks for the good things in life. Some people are comfortable expressing gratitude year-round, but if you find you only think about being thankful during the Thanksgiving season, read on for some things to consider.

A book in you?

Tuesday, 13 November 2018 Posted in Insights

A book in you?

They say everybody has a least one great story inside of them screaming to get out. Of course, given the fact that anyone with a keyboard and a little spare time can produce an e-book these days, there’s also a school of thought that says maybe you should keep that book to yourself. The question of whether you should take a bold step forward and put pen to paper (or fingers to keyboard) is a personal one. Before you make that decision, here are some things to ask yourself.

When To Use Direct Mail?

Tuesday, 30 October 2018 Posted in Insights

When To Use Direct Mail?

The simple answer is — always, whenever possible! End of article.

OK, that would make for a very short newsletter, and set me up for some negative feedback, so I’ll expand.

But before we get into the details, I want to say that all things being equal, nothing, I mean nothing, ever beats the conversion of a good, well designed and well-executed direct mail campaign. NEVER!

Ways to Stop Member Churn - Part 2

Tuesday, 16 October 2018 Posted in Insights

Ways to Stop Member Churn - Part 2

In a previous article, we discussed reducing churn for the new member. To summarize, you have to (1) continue to wow new members after they actually buy as you did when marketing to them, (2) you cannot overwhelm them so that they don’t think that they can do it, (3) create an early win for the new member, and (4) reward them when they meet that goal.

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