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A book in you?

Tuesday, 13 November 2018 Posted in Insights

A book in you?

They say everybody has a least one great story inside of them screaming to get out. Of course, given the fact that anyone with a keyboard and a little spare time can produce an e-book these days, there’s also a school of thought that says maybe you should keep that book to yourself. The question of whether you should take a bold step forward and put pen to paper (or fingers to keyboard) is a personal one. Before you make that decision, here are some things to ask yourself.

When To Use Direct Mail?

Tuesday, 30 October 2018 Posted in Insights

When To Use Direct Mail?

The simple answer is — always, whenever possible! End of article.

OK, that would make for a very short newsletter, and set me up for some negative feedback, so I’ll expand.

But before we get into the details, I want to say that all things being equal, nothing, I mean nothing, ever beats the conversion of a good, well designed and well-executed direct mail campaign. NEVER!

Ways to Stop Member Churn - Part 2

Tuesday, 16 October 2018 Posted in Insights

Ways to Stop Member Churn - Part 2

In a previous article, we discussed reducing churn for the new member. To summarize, you have to (1) continue to wow new members after they actually buy as you did when marketing to them, (2) you cannot overwhelm them so that they don’t think that they can do it, (3) create an early win for the new member, and (4) reward them when they meet that goal.

Ways to stop member churn- Part 1

Wednesday, 03 October 2018 Posted in Insights

Ways to stop member churn- Part 1

You’ve done it! You’ve created an awesome membership program that everyone in your niche is clamoring for! You’ve nailed the marketing, the audience and the message. They WANT your stuff! You’ve hit the lottery, you are on top of the world… but all too briefly.

The Dogs Have Won!

Tuesday, 18 September 2018 Posted in Insights

The Dogs Have Won!

I recently scanned an infographic in a magazine that was illustrating proper etiquette in a shared work environment. One of the points made was about bringing your dog to the space. The author’s comment was ‘It’s 2018, the dogs have won!’, essentially saying get over it and quit complaining.

Fence posts? No…HTTP POST.

Tuesday, 10 July 2018 Posted in Insights

Fence posts? No…HTTP POST.

Posts, let’s see, there are fence posts, post a letter, post-it note, and perhaps other types of posts. But none of them are what we are talking about here. Here we are going to talk about an HTTP post. What the heck is that? [Geek alert]

What’s your followup?

Tuesday, 12 June 2018 Posted in Insights

What’s your followup?

What is your procedure when you get a lead? When you get a customer? To retain a customer? Any other time?

Look, followup is the most important thing that you can do.

Are you charging enough?

Tuesday, 15 May 2018 Posted in Insights

Are you charging enough?

Even if you’re charging ‘enough’, are you charging the best way to support your business model and goals? Let’s consider some creative and profitable options.

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