11 critical mistakes to avoid in a membership site. Part 1 of 3
4 mistakes relating to customer experience
Ok, if you have been following along with this article series, you now know ( a ) why you need a membership site, ( b ) several different ways to set them up, and ( c ) some real-world case studies on ho...
11 critical mistakes to avoid in a membership site. Part 2 of 3
3 mistakes relating to content
A quick review: The first four critical mistakes we discussed last month are:
1 - Not enough value 2 - Complicated user interface 3 - Poor user experience 4 - Bad customer service
Now on to the next 3 which are ...
11 critical mistakes to avoid in a membership site. Part 3 of 3
4 Mistakes In Monetizing
Parts 1 & 2 of this mini-series related to the site itself and the content contained within.
Now let’s look at 4 mistakes that sabotage monetizing your site… While not all membership sites require users to pay for ac...
Making a successful membership site
What do your members want?
It is important to deliver what your members want, NOT what they need. Hang in there with me and I’ll explain. Over the course of this series we have discussed why you should have a membership site, how you might struct...
The Best Way to Streamline Your Member Management
Is your membership site integrated CORRECTLY to your CRM?
Managing a membership site can seem like a herculean task, but when you combine it with one of your other tools it can become a breeze...
Beware of Data Skew Simply put, the more lists th...
Secret Sauce: What, No Membership Site? I Must Have Misheard You!
How to grow your business by building a community
Keep your customers closer and keep them longer - give them so much value that it is painful for them to disconnect or disengage with you.
EVERY business, online or offline, can benefit from a me...
Using membership sites internally
There are infinite ways to use a membership site. In previous articles, we talked about ways to externally use membership sites to make your business better. Have you thought about using one internally to improve your employees experience and prod...
Interview with Ron Rosenberg
Dom was interviewed by Ron Rosenberg for his members, where he explains the basics of creating, promoting, and managing a membership site. Have a listen:
As Ron said in the interview, he and I and our wives were all in a high-e...
A peek behind the curtains
In the first article we discussed why everyone needs a membership site, then we went on in the second to discuss different types and ways to use membership sites. I hope you got good value from those and are ready for some ‘show and tell’!
In thi...
My membership site is up, now what do I do?
In my last article in JCM, I worked really hard to convince you that regardless of what business you are in, or even for non-business sites, you need to have a membership component to your site. Assuming that I did a reasonable job, you either hav...