Marketing Matters & More BLOG

insights & tips for your business success

Ways to Stop Member Churn - Part 2

Tuesday, 16 October 2018 Posted in Insights

Ways to Stop Member Churn - Part 2

In a previous article, we discussed reducing churn for the new member. To summarize, you have to (1) continue to wow new members after they actually buy as you did when marketing to them, (2) you cannot overwhelm them so that they don’t think that they can do it, (3) create an early win for the new member, and (4) reward them when they meet that goal.

Weekly Featured Resource - FuseDesk

Friday, 12 October 2018 Posted in Business Strategy

Weekly Featured Resource - FuseDesk

Featured Resource this week -



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Is it Time to Reinvent Yourself?

Thursday, 11 October 2018 Posted in Business Strategy

Is it Time to Reinvent Yourself?

Reinventing yourself is hard. Sure, some famous entertainers like David Bowie managed to do it every few years, and, of course, politicians try to do it all the time, but it can be a tough challenge. Just ask any child actor who couldn’t convince the public to think of them as anything but a cute kid, or ask a teenage sensation who couldn’t make the transition to adult acting.

Just because it’s a challenge, doesn’t mean it can’t be done though.

Weekly Featured Resource - JoomFuse

Friday, 05 October 2018 Posted in Business Strategy

Weekly Featured Resource - JoomFuse

Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Gearing Up for the Holidays

Thursday, 04 October 2018 Posted in Business Strategy

Gearing Up for the Holidays

The holidays are a four month extravaganza of music, fun, festivities and great marketing opportunities. In fact, for many businesses, the holidays are where it’s at. So if you’re one of those people sitting there contemplating how to turn the holiday season to your advantage, here are some things to keep in mind.

Ways to stop member churn- Part 1

Wednesday, 03 October 2018 Posted in Insights

Ways to stop member churn- Part 1

You’ve done it! You’ve created an awesome membership program that everyone in your niche is clamoring for! You’ve nailed the marketing, the audience and the message. They WANT your stuff! You’ve hit the lottery, you are on top of the world… but all too briefly.

Weekly Featured Resource - Send Out Cards

Friday, 28 September 2018 Posted in Marketing Tips

Weekly Featured Resource - Send Out Cards

Featured Resource this week - Send Out Cards

Send out cards sqWhether you are a dentist, salesperson or office worker, there has never been an easier way to send a genuine thank you, reminder or follow-up card. Greeting cards can be powerful business tools to help make sure your business clients and customers know just how important they are!
 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Tracking Metrics for Your Marketing

Thursday, 27 September 2018 Posted in Business Strategy

Tracking Metrics for Your Marketing

If your Maserati is in the shop, it doesn’t matter how fast it can do 0 to 60. Being the coolest kid in school doesn’t help if you can’t line up a date for prom. And that million-dollar bank account might be great, but it doesn’t help if you just lost your wallet and cell phone.

What about your social media? Sure, based on all the ‘likes’ you’ve been getting you should be more popular than ice cream, but are the likes really helping you? You can’t eat likes, and good wishes don’t help you pay your staff or buy new equipment. You need to make sure that your popularity is translating into actual sales.

Are you?

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