Effective business planning takes time, often months, to develop. It involves defining key assumptions, setting strategic priorities, and finalizing budgets, territories, and quotas before presenting the plan to your team. Balancing these efforts with the demands of the current year can be challenging, especially if performance isn’t aligning with expectations.
Maybe you’ve already begun planning with a system you set up earlier this year that’s proving effective. Or perhaps you’re just getting started, gathering ideas and refining your approach. Here are some things that go into an effective planning.
on Tuesday, 04 November 2025.
Posted in Business Strategy, Insights
Christmas marketing isn't just a strategy; it’s essential for boosting sales and fostering deeper connections with your customers. To fully unlock your revenue potential during this magical time of year, it’s crucial to craft a thoughtful and creative holiday marketing campaign. Embrace the spirit of the season, and watch your business thrive!
Festive Marketing Strategies to Increase Holiday Revenue
Effective Christmas marketing requires early planning, innovative ideas, and strategies that resonate with the festive spirit and the customer mindset during the season. With this in mind, we have compiled the best Christmas marketing strategies to help you maximize sales during this holiday period:
on Tuesday, 07 October 2025.
Posted in Business Strategy, Insights
AI is transforming the way we approach marketing, and ChatGPT has become a valuable tool for marketers today. It helps in creating content, analyzing data, and enhancing workflows, all of which save time and boost productivity, leading to impressive results. You don’t need to be a tech expert to use it.
Developed by OpenAI, ChatGPT is an advanced AI language model that understands and generates human-like text in response to user input. It can answer questions, generate ideas, and produce clear, context-aware content within seconds. For marketers, this means you can save valuable time while still producing high-quality, brand-consistent content.
on Tuesday, 09 September 2025.
Posted in Business Strategy, Insights
Understanding your ideal clients is crucial for successful social media marketing. However, it's important to acknowledge that not all of them are active on social media platforms, meaning that social media may not always be the best solution for your marketing efforts.
The key to effective engagement is identifying where your target audience is most active and tailoring your outreach accordingly. But how can you determine whether social media is essential for reaching them, and why does this matter?
on Tuesday, 29 July 2025.
Posted in Business Strategy, Insights
Teaching children about money is more than just a lesson—it's a vital step in shaping their future. Introducing financial concepts early helps them build smart habits that lead to lifelong success. And what better time to start than during summer break?
When parents teach their children about money, they set the foundation for financial independence and long-term success. It’s never too early to start this conversation; many parents have already begun.
on Tuesday, 17 June 2025.
Posted in Business Strategy, Insights
Mother's Day spending is experiencing remarkable growth! In fact, expenditures in the U.S. skyrocketed to $35.7 billion in 2023, an impressive $4 billion more than in 2022. This stunning increase underscores the need for innovative and captivating marketing strategies to capture consumers' attention and drive sales.
To tap into this growing trend, creating a dynamic Mother's Day campaign that connects with shoppers emotionally and boosts revenue is essential. Let’s make this celebration unforgettable for moms everywhere!
on Tuesday, 06 May 2025.
Posted in Business Strategy, Insights
Not enough hours in your day? Too many demands on your time?
Entrepreneurship is often painted as an exciting journey of passion and purpose. Yet, behind the scenes, many business owners find themselves trapped in a cycle of long hours, constant decision-making, and the pressure to keep everything running smoothly. Over time, this relentless pace can lead to burnout, stress, and even a loss of the very passion that started it all.
If that sounds familiar, you’ve probably already heard it all.
Written by Dom Cassone
on Friday, 21 March 2025.
Posted in Business Resources, Business Strategy, Insights