Reviews

After using InfusionSoft for many years, I have pretty much mastered it. As a world-renowned Information Marketing and Business Coach, I use InfusionSoft in all aspects of my business. I use the services of Zacaw Enterprises and especially Dom Cassone because he has an even deeper understanding of the capabilities of InfusionSoft and how to get it to do what I need it to do. Not only does he understand the technology, but he also thoroughly understands the marketing strategies being applied.This makes them my 'go-to guys'.

Some expenses in business are a luxury, others a necessity. Working with Dom was an absolute necessity for me as I manage a full time consulting schedule and work to launch new products. Besides being accountable and delivering each promise on time, he goes way beyond to offer suggestions and strategies to consider. While we all have to earn a living, I do not think it is just about money for him. He takes great satisfaction helping his clients succeed. I really believe he has gone above and beyond for me. I will continue to use him as my consultant for my projects. Once you find someone capable and trustworthy, you stay.

We are a three man manufacturers rep organization covering the 6 New England states and all of Upstate NY. We sell kitchen and bath cabinetry and related items to about 200 + independent dealers and designers. The biggest challenge was having multiple systems to maintain our customer contact information (Excel, Constant Contact, Outlook Etc) that did not communicate with each other and required multiple entries for every new client. We had a website that showed what products and services we offered but had no coordination with our self-written newsletters on Constant Contact. We knew what our open rate was but we had no way to drive clients to our website to cross-sell our other products. Additionally, we offered training classes for our clients that required major effort to coordinate and schedule. We also send out newsletters informing our clients of the changes to products as they come up. We researched and selected InfusionSoft as a way to coordinate our CRM. After trying to use IS on our own we were introduced to the IS user group. Honestly, before starting with the group we were considering dropping IS. As we progressed with the group we came to realize Zacaw offered services well beyond what we expected and were exactly what we needed Now our message is completely coordinated and we are driving clients to our website. We now run the invitation and scheduling of our training classes through IS with clients being able to sign up online and providing us with a report as they sign-up. Our newsletters go out seamlessly and have a professional look and feel. In the Kitchen and Bath Industry our firm stands out as one that offers more communications and services for the manufacturers we represent. We look like a much larger firm than we actually are. We have added new customers and have been hired by more manufacturers to represent them as a result of the image we present using IS. Dom and Kerry have taken the time to learn our business and help us to bring a fresh approach to how we go to market. Their hosting of the user group meetings has become a high point of my month. I'm honestly afraid to miss a meeting.

I started working on my websites with Dom and Kerry Cassone from Zacaw Enterprises about 2.5 years ago.  I was referred to them by my business coach, and it has been one of the best decisions I have made. When I first started working with Zacaw, I had a Joomla based website for my fitness facility that was not producing from a marketing, lead conversion standpoint. The site also had some other flaws that Dom and Kerry pointed out. I built the original site in Joomla because it allowed me to easily manage and update my site while capturing lead information.  Dom and Kerry took the site to the next level. They cleaned up my home page making it more visually appealing while providing module tools on the back end that made the site more user friendly. I thought I knew Joomla, but Dom and Kerry have given me an education on a variety of plugin, component, and module functions that have allowed me to speak to specific audiences from a marketing standpoint and capture more leads all while maintaining a clean, pleasant looking, and user friendly website.  I was so pleased with the first site they helped me build that I had them help me build a second site for my physical therapy business....and in many ways, the second site is better than the first. The best thing about Zacaw Enterprises is they work from a marketing perspective. They don’t just help clients build “pretty” sites.  The sites they build help businesses build a herd of leads, prospects, and clients, and maintain the “herd” through integration of the site with Contact Management Software – in my case, Infusionsoft. Now I am somewhat web and computer savvy, so when I have minor glitches with the site that I need to address, Dom and Kerry are able to effectively communicate the problem and provide optimal solutions. For those who are not as website savvy as I am, I know Zacaw Enterprises has the front end and back end marketing and lead capture systems, along with lead and customer follow-up systems that will provide the best measurable results for their clients who need a “Soup to Nuts” web presence for their businesses. I highly recommend Zacaw Enterprises for your website and marketing needs. 

Working with you to date has been a Breath of fresh air in my relations with this Industry.

I'm so pleased with the professionalism and top quality service I received from Dom and Kerry! Kerry helped me with a large copy writing project for multiple campaigns. The emails and communications that Kerry wrote, tweaked, and enhanced exceeded my expectations! I can't wait for our next project!!

We have really enjoyed working with Kerry and Dom from Zacaw enterprises. We had InfusionSoft for quite some time, but had not taken advantage of the capabilities. Within a relatively short time-frame, we went from feeling overwhelmed by the campaign builder, to having new lead and conversion campaigns up and running. Not only did Kerry take the time to understand our business and create our campaigns, she also taught us how to do it ourselves for the future and brought great ideas to the table. Moreover, Zacaw's network of professionals, including web and design, helped bring everything together with far less work and stress on our part. We plan to continue engaging with this firm and highly recommend their services to folks who haven't capitalized on the power of InfusionSoft or who need a push and accountability for their marketing.

Our company had never had a website and we really needed to be on the web so our customers could find us there. Dom and Kerry at Zacaw worked with us to understand our excavating business and our customers, then they designed the right website for us. Now our prospects and customers can contact us directly through the website and we can capture their contact information to stay in touch with them. This is exactly what our business needed!

Zacaw's expertise in providing integrated customized solutions for our respective clients' information management, as well as application design and deployment, have allowed Innovative the opportunity to further solidify our position as the leader in providing creative and effective solutions to our clients' mailing, fulfillment, data management, and overall marketing needs.