5 Ways to Create Killer Content

There probably isn't a week that goes by when you don't notice an ad on a website or in your email talking about “creating killer content”. So what does it really mean, and why do you need to do it?

Content marketing is often sought out by customers. It offers them the information they’re looking for when they need it the most.

Here's how to make it work for you:

Know who you are writing for. It makes no sense to write a blog for teens if you own a retirement home. Who are your customers? What information do they need? What problems do they have? What are their interests?

Don't sell. Seems a little counterproductive, doesn't it? How can you market without selling? Think about your own experiences. When you walk into an appliance store and the salesperson is automatically in your face, you can't help but feel a little leery. But if the salesperson only mentions which refrigerators are on sale, and that there is free delivery you feel as though you were truly helped.

Offering information can be very powerful. A bridal shop's blog features a wedding countdown planner download. A poster hanging in a dentist's waiting room shows which snacks are teeth friendly. A radio station's Facebook post has the local concert dates. When someone is actively seeking out this information and they encounter YOUR BUSINESS, you've gained a potential customer.

Be conversational. Your customers are real people—show them that you are too. Most people would rather be talked to than sold to, after all.

Tie in something topical. It's never a good idea to be out of step with the times, and that includes being 3 months, two years, or a decade behind the times. Check out the headlines, or at the very least, a current calendar! Customers aren't likely to be interested in Christmas shopping in May. Even if you are a Christmas shop, you can provide information about practical gifts for other occasions, or comment about the summer's blockbuster movies.

Be brief. Most people skim articles these days or look for short videos, simply because their time is valuable. Make sure that whichever mediums you use, you get to your point quickly and your information is readily accessible. Long copy has its uses so be sure to test for your response rate.

Potential customers are practically drowning in information these days. With great content, your business blog can be the life-preserver they need.