5 Ways to Get Even More Out Infusionsoft

If you’ve been using Infusionsoft to expand your company’s marketing reach, you already know it’s one of the leaders in the field. The Infusionsoft suite allows you to view, manage and report on your sales and marketing activity, all from the convenience of one easy-to-use interface. You can get organized and grow your sales without having to rely on multiple applications that may not always play nicely with each other. If you haven’t given Infusionsoft a try, check out this demo to see what it can do for you and your business.

As effective as Infusionsoft is, here are 5 ways to get even more out of it.

Know your customer. Who are you actually selling to? What are their preferences and characteristics? What makes them tick? Where do they get their information? The more of that information you have, the more you can customize your marketing to attract and interact with your ideal customer. After all, who doesn’t like a little individual attention?

Focus your marketing strategy on that customer. No matter how much you might want to, you can’t be all things to all people. No one can. Your resources and time are limited, so it makes sense to focus on that perfect, niched customer so you can maximize your resources and results.

Delegate so you can focus on what you do best. We all have our strengths and weaknesses. As your business grows, it becomes harder and harder to do everything, let alone do everything well. Successfully delegating means you’re free to be your best without struggling with the rest.

‘Wow’ your customer. This phrase has been repeated so many times recently that it might almost be considered cliché, but that doesn’t mean it isn’t true. Each interaction with your customer is a chance to impress them with your conduct, your professionalism and your ability and willingness to go above and beyond for them. It’s been shown time and again that’s it’s easier to retain customers than it is to attract new ones, so take advantage of that opportunity and go the extra mile. It not only makes sense from a customer service perspective, but from a business perspective as well.

Automate! Break free from the drudgery of many common business tasks by automating as many of them as you can. Let’s face it: doing repetitive tasks can get boring. Automation lets you avoid the chance of human error creeping into your marketing or losing sales through inconsistency, and saves you both time and countless headaches. More importantly, automation helps both you and your sales force concentrate on tasks that require more strategic thinking or a more personal touch.

If you’re not sure how to go work through some of this bucket list or you just need a little help along the way, try out our Infusionsoft Mentoring Program where you can get personalized, in-depth coaching and practical answers to your questions.