6-Part List-Building Series: Using Speaking Engagements

Speaking engagements are a great way to promote yourself amongst industry peers and to your audience. So, in this week’s installment of our 6-Part List-Building Series, we will provide you with four easy steps you can take to build your email list using speaking engagements.

Find the right opportunities.

Choosing speaking engagements that will put you in front of your potential customers may require some time and research, but is essential if you want to grow your email list, gain customers and increase your company’s profits. There is always a need for expert speakers at industry conferences, meetings, events and webinars. Get in touch with associations for your industry to ask about speaker guidelines and check their websites for upcoming events. Local business groups and charities may even offer great opportunities for you to speak, network and gain new followers.

Develop a valuable presentation.

What does your customer base want to know? What can you teach them? It is important that your speech offers value and establishes yourself as a leader in your industry.

Once you’ve narrowed down on a topic, create a presentation. Your speech should be memorable and catered to the audience you are speaking to. Begin with an anecdote, thought-provoking statement or interest-grabber to engage the audience. Appeal to their interests, issues or desires throughout your speech and then leave them wanting more at the end so that they’ll sign up for your list!

Share your speech.

Have someone record your speech and then market it as a lead magnet to grow your email list even further and reach a larger audience. Promote your lead magnet on social media by posting interesting quotes and key points that your audience will be interested in and encourage them to opt in.

Blog about it.

Blog about every speech you give, especially if you’re using the recording as a lead magnet! Write about the speech and the key points your audience will learn if they download it. At the end of the post, include a link for your audience to enter in their email and receive the recording.

Speaking engagements are an excellent way to grow your email list while simultaneously building your reputation as a thought leader in your industry. We can’t wait to hear about the success you experience after following these easy steps! Good luck!