8 Step System to Maximize the Lifecycle of Your Ideal Customer

You’ve worked hard to make your business successful. You know you have quality products and services and competitive prices. You know you have customers out there that want what you have to offer. The problem sometimes is finding them . The Internet is a big place, and you’re just one firefly in the night. 

Lifecycle Marketing might be just what you’re looking for. It’s a simple process with a simple goal:  bringing customers in, ‘wowing’them and then letting positive word of mouth some advertising for you. Any customer is good, a happy customer is even better. But the best customer is the one who's telling his friends how great you are.

In our 8 part series on Lifecycle marketing, we’ll be looking at what it takes to attract customers. We’ll examine some of the new ways businesses are attracting leads, and the steps you can take to follow up on them. Later on, we’ll talk about ways to make your site more user-friendly by adding E-commerce tools and an effective lead management strategy, enabling you to convert site visitors into sales.  

Once you bring people in the door, you have a perfect opportunity to ‘wow’them. We’ll be discussing ways you can go above and beyond their expectations to establish a long-term relationship. Even though this series talks about ways to attract new customers, taking care of existing ones is equally important. It often takes less effort to keep customers than to attract new ones, so we’ll be discussing follow-up strategies to keep them coming back. 

Getting them in the door also allows you the chance to upsell some of the other products and services you offer. If you’re a website designer for example, why not mention that you can also help them with their online security issues? Developing a long-term upsell strategy can be a key part in helping you grow recurring revenue over time.

Even in an online age, testimonials and referrals can be a valuable part of your business. In fact, in a sea of faceless internet ads, a positive review from a trusted source will help your business stand out to a potential customer. As our series concludes, we’ll be looking at effective ways to gain referrals so you can organically grow your business.

Lifecycle Marketing can be your ace in the hole, and help you separate yourself from your competition. In the first part of the series, we’ll take a closer look at the first step of the Lifecycle: driving traffic to your website.

Check out our Infusionsoft Demo HERE