Are you writing content?
It doesn’t matter if you are B2B or B2C, you are generating content even if it’s ad hoc emails you send to your list. Ideally, you are generating content to provide tons of value to your clients/customers and prospects. Need an expert in your corner?
I’ve been following the Content Marketing Institute emails and blog for a long time. The content they deliver is high value, high integrity, highly focused, and worth every minute you spend reading it.
I seriously recommend you visit their site and sign up today. It’s a great resource and downright inspirational.