Do you have a Sales & Marketing Strategy?
If not, you'd better get one!
You know the old saying, "If you don't know where you are going, then any road is as good as any other." The same is true of a marketing and sales strategy. If you don't have a strategy that you are executing against, then any kind of marketing is as good as any other. Cost and ROI be damned!
Jordan Hatch, my long time friend at Infusionsoft wrote a great blog post a couple of weeks ago on "How To Create A Sales and Marketing Strategy" that I want to share with you.
Just go to http://www.jordanhatch.com/how-to-create-a-sales-and-marketing-strategy/.
Feel free to give us your thoughts here or to Jordan on his blog.
BTW - for those near us, Jordan will be our super-secret guest speaker at the August meeting of our New England Infusiosoft User Group (our 3rd Anniversary meeting). He will be talking about this very topic. If you are in the area stop by. For more information go to www.zacaw.com/infusionsoft-user-group.
About the Author
Dom Cassone
Dom Cassone is an entrepreneur through and through. With 30+ years of experience in solutions-oriented business consulting, he’s the brains behind JoomFuse and the founder of Zacaw Enterprises Inc., a U.S.-based marketing automation coaching and consulting company that works with businesses around the world. Dom’s all about helping small business owners and their teams step up their game—boosting success, productivity, and resilience by strengthening their mental fitness. Want to learn more? Check out zacaw.com/pq-mental-fitness-coaching.