Do you have a Sales & Marketing Strategy?
If not, you'd better get one!
You know the old saying, "If you don't know where you are going, then any road is as good as any other." The same is true of a marketing and sales strategy. If you don't have a strategy that you are executing against, then any kind of marketing is as good as any other. Cost and ROI be damned!
Jordan Hatch, my long time friend at Infusionsoft wrote a great blog post a couple of weeks ago on "How To Create A Sales and Marketing Strategy" that I want to share with you.
Just go to http://www.jordanhatch.com/how-to-create-a-sales-and-marketing-strategy/.
Feel free to give us your thoughts here or to Jordan on his blog.
BTW - for those near us, Jordan will be our super-secret guest speaker at the August meeting of our New England Infusiosoft User Group (our 3rd Anniversary meeting). He will be talking about this very topic. If you are in the area stop by. For more information go to www.zacaw.com/infusionsoft-user-group.
About the Author
Dom Cassone
Dom Cassone is passionate about creating solutions for small businesses. Founder and President of Zacaw Enterprises Inc., he is a marketing strategist and coach to small business owners, Infusionsoft Certified Consultant, custom software and API developer, business author, Infusionsoft User Group facilitator, and expert on secure hosting.