Do You Video? No? Why Not?

Did you know that including a video on a landing page can increase conversion by 80 percent? Or that 55 percent of people watch videos online every day? We’re in a video marketing revolution, and if you haven’t joined in yet, you should… and quickly! Here are just a few more reasons why you need to get into the video marketing game now:

Appeal to all ages.

Members of Generation Z aren’t the only ones watching videos online. Millennials, Gen Y and Baby Boomers are also seeking out quality video content from the businesses they purchase from.

Outdo your competition.

Although video marketing is hot, a lot of businesses still haven’t embraced it. Stand out from the competition by publishing video content for your customers.

Improve your SEO.

Websites with embedded videos get about 50 times more exposure than those that do not. But this doesn’t mean you can just add your video and be done with it. It’s still important to optimize your pages with SEO-friendly titles and descriptions.

Humanize your brand.

When a customer watches a person in a video talk about a company and/or product, it humanizes that brand. It’s important to establish how you want your brand to be perceived—and then choose a voice and personality for your video that matches that vision.

Build trust with clients.

Videos tend to elicit more emotional responses from viewers compared to text. Tell them a brand story and build a stronger, long-lasting relationship with your customers.

Get the attention of lazy buyers.       

Let’s face it: We’re lazy. No one wants to spend their time reading a long promotional post. Use videos to quickly show your customers why they should purchase your product or service.

Also, according to a study by Moovly, “your website is 53 times more likely to show up first on Google if you have video embedded in your website.” Now that Google owns YouTube, videos have a greater effect on search engine rank. Don’t make your customers sift through thousands of Google results… show up on the first page and increase your chances of a sale.

Close more deals.

According to Forbes, 90 percent of customers say that video assists them in making purchasing decisions and 64 percent say that watching a video increases the chances that they will buy. In fact, studies show that 74 percent of users who watched a video explaining a product, purchased that product. Yes, you read that right. 74 percent!

Did we convince you to get into the video marketing game? Great! Check out our Key Tips for Using Videos to Teach or Sell.