Does your audience really know you?

2017 is but a memory. As business owners and entrepreneurs, we are all in for 2018!

Understanding business trends and, better still, knowing which ones will have the most important impact on your business is critical. Sometimes it’s luck, sometimes it’s brilliance.

If you Google ‘business trends 2018’ or 'marketing trends 2018’, you’ll get every publication’s opinion on what you should pay attention to.

I found one that really resonated with me, being a marketer and coach at heart.

It’s based on a solid marketing and sales principle, just kicked up a notch.

Make it personal. More personal than ever.

According to Harrison Doan, director of analytics at Saatva, "Marketing is becoming increasingly personal, and this trend will keep going as we move into the new year. No longer will stock images, generic nurturing campaigns, or impersonal calls to action convince consumers. In order to succeed, you’ll have to provide high-value and personalized content every step of the way.” (Source: BusinessNewsDaily.com)

How can you make your marketing more personal without sacrificing automation? Remember that people respond to you as a person. If you don’t share things about yourself that they can connect to, they don’t respond and they lose interest fast in what you have to say.

If they know, like, and trust you (that is, the persona you present to them), the likelihood of response rises dramatically.

Want to learn how to be more personal in your sales and marketing AND get more out of your Infusionsoft? (By the way, Saatva is a mattress company. If they’ve figured how how to do this, you can too.) Ask us about our Mentoring Program.