Facebook vs. Your Website
With the sheer variety of resources available online are many ways to get the word out about your product or service. Your official website, though a critical part of your online marketing strategy, is just one of many. Social media sites such as Facebook or LinkedIn, have become an increasing part of modern life. Smart entrepreneurs adapt.
According to Facebook internal estimates, the number of pages for small and medium sized businesses is close to 25 million. And there are over 750 million Facebook users daily.
With such a large environment, businesses have found that their sites and posts tend to get lost in the newsfeeds that users see. Since Facebook is a forum for people to share bits of their daily lives, the decorum tends to be a bit more informal. The professional appearance that companies use on official websites doesn’t always translate well into Facebook.
Many experts on social media recommend a more personal approach for a Facebook page. Rather than telling potential followers about what a great company you started, tell them the hardships you went through trying to found it, and why you did. Instead of posting about your company’s great relationship with the community, post a story about a community event you or one of your employees participated in. Celebrating company moments can help potential customers feel like they’re dealing with real people, not a company logo.
As any good novel writer will tell you, it’s always better to show rather than tell. People like stories about people, not mission statements.
Facebook also comes with an analytical tool, called Insights. This tool can give you valuable information about your page. Using the various Insights tabs, you can find out how many people are visiting your page each day. You can also track how they find you, and how many likes your page received during a given time. You can even find out when people are reading your posts so you can time your new posts to appear when your fans are most likely to be on.
Facebook can seem large and frustrating at times, but its sheer size and reach make it a valuable part of your business marketing strategy. For some small businesses that use Infusionsoft, using Facebook ads through GroSocial helps to increase their exposure and ROI.