Halloween [infographic]

If you’re in business, you’re in the marketing business. And you’ve been handed a gift worth $8.4 B (that’s billion!). In fact, this is a gift that repeats annually and has increased in value by 60% in the past 10 years. Run all the way to your bank with it!

Halloween is big business and there’s no reason you can’t cash in on some of it. Think about your audience and how to creatively engage them using Halloween to promote your business, your products, your services, your brand.

• Maybe you run a daily October flash sale.
• Sponsor a costume contest with each contestant holding or wearing your logo - have them post their pictures on your company Facebook page or Pinterest (wherever you have a presence on social media).
• Offer a certain percentage donation to your favorite pet charity for each product purchased during the week leading up to Halloween. Post pictures of the animals in your promotions and use Photoshop or Canva to add Halloween graphics to the pictures.
• Hire a costumed ‘celebrity’ to appear at your Halloween-related event if you are a bricks and mortar business. Hint: superheroes and princesses are always popular with all age groups. Make it a customer appreciation event with apple cider and donuts for more themed fun!

The potential when you use a spook-tacular holiday like Halloween in your marketing is as great as your imagination. Engage your prospects and customers with the fun of this popular holiday and watch the results roll in.

Not convinced, or need more inspiration? Check out the Halloween infographic below...