Holiday Momentum
As the summer finally draws to a close, it’s time for another season to begin. Not fall, exactly: holiday season. In the United States at least, major holidays aren't distributed evenly throughout the year. Between Memorial Day and Labor Day, the calendar is rather sparse, with the 4th of July being the only major holiday.
Once the leaves start turning and the temperatures began to cool, that all changes. From, jack o’ lanterns to turkeys to Christmas trees to Time Square, the calendar seems like a never-ending stream of one holiday after another. With all the festivities going on, it’s easy for entrepreneurs to get sidetracked. Don’t be like the others. Keep your goals in sight and push on.
The holidays also provide some unique opportunities for what marketers call contra-seasonal marketing. The theory is pretty simple: many businesses abandon marketing efforts during holidays because they think no one will be listening. Smart businesses continue and even increase their campaigns during these times and reach new customers without having to cut through as much noise from other marketing. The next time one of these customers needs something, there’s a good chance they’ll remember that you were there and your competition wasn’t. Infusionsoft users — check out the free holiday marketing campaign in the Infusionsoft Marketplace. Not sure how to find it? Contact us!
With opportunities come challenges. The additional bustle of the holidays makes it more difficult to maintain focus and momentum. As with many things, a little prior planning can go a long way towards staying ahead of the curve. Keep your goals and your deadlines firmly in mind and know what resources you have available to you. Plan and automate your marketing!
If you anticipate a big holiday push, plan for it while the holidays are still a distant blip on the calendar. If you looking at being understaffed while your employees take some holiday time off, plan around it and find alternatives to keep moving forward.
A detailed daily planner with concrete goals and deadlines can be an invaluable tool to cutting through the holiday noise. When you know what you need to accomplish and when it needs to be done, you can stay productive and even turn the holidays to your advantage. With good planning, you can push ahead and never look back. And while you’re at it, stop and soak up some of that holiday cheer.