Learn What They Knew — Must-Read Marketing Blog Posts
Days have an annoying habit of only having 24 hours in them. Your email is full of important messages, and reading time is in short supply. The bottom line is that if you’re going read a business or marketing blog, it had better be time well spent.
Not to worry. These are blogs that you won’t mind taking up space in your inbox, including a few about some of the greatest marketing geniuses of all times. And why not lead off with one of those geniuses?
Business Insider. Think those ads for Viagra are a relatively new thing? Think again. John R. Brinkley was a man ahead of his time. Called the ‘Father of Broadcast Advertising,’ John Brinkley fundamentally changed the way radio was produced. A physician who started his own radio station to promote his cure for male impotence, Brinkley combined entertainment, advertising and great oratory to create the world’s first infotainment program. You can find more about Brinkley and some of the other marketing greats on the site.
Business2Community. Want to find out what other entrepreneurs are doing, or catch up on the latest trends? Maybe you’d like to share some of your hard-won expertise with an online business community. Look no further than Business2Community, an ‘open community where business professionals can establish their thought leadership, increase exposure for their business or organization, and network with others.’
Content Marketing Institute. You’ve been told time and again how content marketing is becoming more and more critical to your marketing success. But how do you create great content and then leverage it to get people in the door? This online institute focuses on exactly that question. We recommend getting on their free email list – it’s full of great tips and trends.
Jay Baer. Want to get more customers and keep the ones you have? Who doesn’t? Jay Baer is a New York Times best-selling author and business strategist who has created five different multi-million dollar companies from the ground up. If you’re trying to boost your social media presence, Baer is someone you’ll want to pay attention to. If you attended Infusionsoft’s ICON a few years ago, you may have heard his keynote speech.
A Better Lemonade Stand. Not all of us are hardened veterans when it comes to e-commerce. Using simple easy-to-understand articles, this site shows you how to start building your business online. The author, Richard Lazazzera, has built and sold several online business already, and has some tips and tricks that even an old e-commerce pro can use.
Not every blog article will leave you gasping in awe, but the best ones can challenge your perceptions and teach you new things about your industry and your world. Try these blogs on for size and see if they make a worthy edition to your reading library.