No throwing spaghetti!

Building rapport is the single most important thing you can do to sell your products or services, and to sell them at higher prices.

What’s the secret?

It’s not rocket science.

Be authentic, be respectful, be honest.

You are, after all, a human relating or attempting to relate to another human.

Think hard and think clearly about who exactly you are trying to sell to. Speak their language. Be respectful of them and their time. Be honest… about everything.

If you make these your modus operandi (M.O.), you’ll have a much higher likelihood of converting prospects to customers.

Whatever copy you create or sales process you follow, building rapport should be paramount.

Forget that and your prospect will write you off in a heartbeat. Don’t throw the proverbial spaghetti (as in anything you can think of) at your prospects and expect them to respond favorably.