On the Holiday Coattails

Want an idea to swipe for your February marketing? Check out the article in this issue entitled, “Skip the Chocolate?” for a couple of killer ideas on using Valentine’s Day in your marketing.

For more info on the two companies highlighted, check out Tommy John and Smiling Dog Pet Services blog. You can’t borrow their stuff word-for-word (aka plagiarize, aka copyright infringement) but you can use the general concept and translate it for your unrelated business.

Holidays are your ace in the hole when it comes to creative marketing. They are free and readily available, year after year. What more could you ask to boost your marketing budget?

When you map out your content marketing editorial calendar or sales plan for 2017, mix in holidays, both expected and unexpected. People will relate, I promise.

Everyone needs inspiration when writing copy for sales and marketing. Using holidays (and seasonal dates) for inspiration and connection is like a never-ending supply of Valentine’s Day chocolate. It makes you feel good! And it gets your reader’s attention.

Here are a few to ponder: President’s Day, Ides of March, April Fools Day, Spring Solstice, Grandparents’ Day, Pi Day.

Ok, those are boring (but useful in the right setting).

Let’s try these: Oatmeal Nut Waffle Day, Take a Walk in the Park Day, Be Kind to Lawyers Day, Reach As High As You Can Day, Dance Like a Chicken Day.

You get the idea?

Now go spice up your marketing for 2017!