Should You use Facebook Ads to Promote Your Products?

Should you use Facebook ads to promote your products?

The short answer: Yes.

Here’s why:

Organic reach is limited.

Posting regularly to your Facebook page is an effective way to reach your current followers, however, organic reach has its limits. Facebook is constantly changing algorithms, and more and more content is being generated on Facebook each day, making it harder to grow your online presence organically. To quickly expand your audience, paid advertising is the way to go.

You can reach your ideal audience.

There are 2 billion active monthly Facebook users, which means that you have the opportunity to reach your current customers, as well as new customers who may be interested in your business. Additionally, Facebook is known for its advanced targeting options, which will help you get your ads in front of the people who are more likely to become customers.

They are easy to set up and offer fast results.

Facebook ads are fairly easy to set up and can yield great results for your business. You can boost a single post directly from your Facebook page, or create a custom ad campaign that targets specific audiences. With proper targeting (which may take a few trials and errors) you can earn clicks and conversions easily and at a low cost.

You can measure your success.

Facebook is known for their analytics, which will show you how your ad campaigns performed and help you find your ideal audience to reach the people you care about. You’ll never have to make assumptions about what is and isn’t working because Facebook will tell you exactly what you need to know.

Are you considering advertising on Facebook? Let us help you get started. Contact Zacaw today.