Stop perseverating about content

Do you struggle every week or month to generate valuable content for your prospects or customers?

What to write about… how much and how often… how to give without giving away the farm… how to monetize the effort…

In fact, the strategy for writing content is, or should be, closely aligned with how you run your business. It’s not about throwing spaghetti at the wall to see what sticks, or it shouldn’t be.

You wouldn’t go into business without a business plan, or continue successfully year after year without a strategic plan for the next quarter / year / decade. And you shouldn’t generate content without a strategic plan either.

Your content plan, or editorial calendar, should be congruent with your business plan and goals.

The most efficient way to do that is to plan your content for the next period of time - the next year or at least the next quarter - now. That doesn’t mean you can’t modify the plan as you go forward, or throw in bonus content here and there.

What it means is that you’ll be executing content with intent and purpose. That’s the key to efficiency, customer experience, and ROI.

So, get out your Excel spreadsheet, whiteboard, or Google Sheet and plan away!