What's Trending on Twitter for Business?
“To improve is to change. To be perfect is to change often.”
-Winston Churchill
In the modern world of business, things seem to change about as fast as the cloud patterns on one of those time-lapse photography segments. With that in mind, what changes are trending on Twitter that may affect your business for 2017?
Emojis. If you haven’t heard of these cute little emoticons, rest assured that you soon will. Rather than sending out a dry message full of facts and figures, many businesses are starting to incorporate them into their Twitter messages. Emojis are fun and colorful and can add a bit of punch and personality to your brand message. On the practical side, since tweets still have a character limit, emojis are a great way to communicate information and mood in a small amount of space.
Employee Scheduling. It’s always a fine balancing act trying to meet employee needs while making sure you have the staff you need. In today’s business environment, where workers are more inclined to ‘work to live, not live to work’, scheduling can be even more of a headache. Rather than rely on old-fashioned spread-sheets posted on the wall, the latest trend is cloud-based scheduling. Companies are increasingly relying on this software, which allows owners and managers to do things like integrate scheduling with time-tracking and payroll software, set up automated reminders via text or email, or change a schedule on the fly from their cell phones.
Video Storytelling. There’s a reason Hollywood is still thriving after 100 years. People still want to hear stories, and the best marketing not only tells a customer about a product, but tells them a story as well. Video storytelling personalizes a product in ways traditional advertising just can’t. If a picture tells a thousand words, just imagine what a well-done video story can do.
Streamlined Business Meetings. One of the banes of many office workers is the daily meeting that seems to go on forever and doesn’t accomplish much. A new trend in business is to find ways to streamline or outright eliminate these pesky get-togethers. New techniques for conducting meetings include only having meetings with a specific, focused agenda, cutting down the guest-list to a bare minimum and utilizing capture software such as Evernote to make sure everyone remembers the details of what was discussed.
Tech it Easy. It might be a cute phrase that’s making rounds, but it is serious business for organizations looking to improve their efficiency. A company’s marketing is no exception. With time and budgetary constraints, small businesses are using more automated systems to handle many of the ordinary tasks in a marketing campaign, and that trend seems likely to accelerate in the coming months.