What’s Your Message to Your Ideal Client?

You already know trying to market to everyone spreads your resources too thin and results in your message being lost in a sea of similar looking ones.

You’re looking for that ideal client, the perfect fit for your product or service. Have you found them?

If you have, good for you! (If you don’t know who your ideal client is or how to figure it out, give us a call or contact us online for help.)

Now that you’ve nailed down your demographic, the real work begins.

What are you going to say to this ideal client?

Before getting started with a prepared sales pitch, it might be helpful to take a more detailed look at these clients and ask why they’re so ideal. The most likely reason is because they love your product, refer it to others, are easy to deal with and not overly fussy about how much it costs.

What makes them like that? Is it because of a common background or common interests? Are your services perfect for their individual needs? Do they like the extra attention they receive? Whatever the reason, it’s a safe bet they recognize the value they receive from you.

Not every client is so ideal. In fact, some of them can be real problem children. The idea of creating a message for your ideal client is to help turn those problem clients into ideal ones. By understanding your ideal clients, you can educate your more difficult ones.

What problem, or problems, do you solve for them?

When it comes to your message, personalization counts. Imagine every word you speak or write is going to be delivered exclusively to that ideal client. In fact, it even goes beyond that. Everything about your presentation, from the font you choose to the color of your banner, should be tailored to that client. Marketing study after marketing study has shown that the more customized you make a message, the better chance you’ll get the response you want.

The content of your message should address both the client’s need and their wants. What’s on their mind? Identify the issues that are causing them the most grief and then match that to your product list. The idea is simple: ‘you have a problem; we have a solution.’

How you deliver the message is just as important as what you say.

You need to understand your client and what makes them tick. What is their buying process like? Do they prefer a direct approach or do they prefer to be eased into a buying decision? It’s a fine balancing act. If you’re too soft, they might not get the point you’re trying to make. Too aggressive and you risk turning them off.

It can be challenging, but by perfecting your message to your ideal client and delivering it using the right media/s for them, you’ve created a template that can be reused. It’s a great money-making tool to convert those problem children into ideal clients and pull in those who may still be sitting on the fence.