Forget old-school, dried up advertising methods!
Andrew Davis, best-selling author and former television producer, believes he has a better way for you to spend your advertising or marketing budget.
His idea is quite simple: create great content and engage your audience. Then use that content to leverage sales. Content brands build relationships. Relationships build trust. Trust drives revenue. It’s an approach Sesame Street and Walt Disney have used for years to drive millions in product sales, and Andrew believes it can work for small businesses too.
He has a five-step approach that’s already producing some great results for small online businesses.
on Wednesday, 11 June 2014.
Posted in Business Strategy, Marketing Tips
In a competitive market, sometimes it’s the little things that make the difference between merely satisfying a customer’s needs and thrilling them so much that they’re bragging to their friends about your products. In other words, you want them to say: “Wow!”
According to Scott Martineau, Senior Vice President of Product Strategy at Infusionsoft and author of Conquer the Chaos: How to Grow a Small Business without Growing Crazy, there are four steps to wowing your customers.
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Step 1 - Create a culture of Wow! Customer service starts at ground zero. You need to talk about it from day one. You need to emphasize and teach it to your employees at every opportunity, and when you’re evaluating new employees, you should look for people who love to serve. Wherever possible add incentives for employees to go above and beyond. In a crowded field of competing companies, people will remember the small, personal touches far more than they will another advertising campaign.
on Thursday, 29 May 2014.
Posted in Business Strategy, Marketing Tips
Infusionsoft is getting ready to do another Implementation Accelerator on June 18-20, 2014 in Chandler AZ.
If you want to get more done in 3 days than you ever thought possible, then this is the place for you!
To find out more, check out the description by clicking HERE.
To start the registration process click HERE.
As an added bonus, Kerry and/or I will go with you if you want us to help you get the most out of it. Just let us know.
Kerry and I have done this before and I can tell you it is hard work, but the results are amazing. Highly worth the blood, sweat and tears!
Hope to see you there.
P.S.To see the descriptive PDF, click here. And to start the registration process click here.
Written by Dom Cassone
on Wednesday, 21 May 2014.
Posted in Automation News, Zacaw News
Systematize Routine Processes
For many creative people, ‘process’is almost a dirty word. Flexibility and spontaneity are swept into a mindless void of dull and boring routine. Do the same thing over and over again, all day, every day.
An organized process doesn’t have to be some gremlin lurking in the dark. In fact, it can keep the gremlins from knocking at the door of your business. By developing a system, routine tasks can be done quickly and smoothly, freeing up valuable time and energy for more important things. It can also save your business some money.
Consider the case of a major film production. Expensive actors are already on the set, props and scenery have been built, and the production crew is ready to shoot. Time is money, and every second counts. One of the major reasons films go over budget is inefficient use of time on the set. Since a skilled production crew is often paid by the hour, the last thing a director wants is a costly delay or even worse, having to shoot the scene again months later.
on Thursday, 08 May 2014.
Posted in Business Strategy
A big exciting announcement about JoomFuse!!
Many of you know about our recent launch (Fall 2013) of JoomFuse, the slick new app we created for Infusionsoft users to integrate with their Joomla! websites. JoomFuse totally and silently manages memberships and member access for the Joomla! site owner who has Infusionsoft.
So... drumroll please!!
JoomFuse has been accepted into the Infusionsoft 2014 Battle of the Apps contest -- and we've made it to Round 2 of the judging!!
If you are a JoomFuse client -- please, please go right now to the Infusionsoft Marketplace and give us a great review. We need your help for the judging! (Thanks in advance !)
If you are NOT a JoomFuse client - and you want a hands-off membership integration between your Joomla! website and Infusionsoft - you can sign up for JoomFuse at joomfuse.com.
Either way, we appreciate your support. Keep your fingers crossed and check back here or on www.joomfuse.com for Battle of the Apps updates!
For more about JoomFuse, go to joomfuse.com.
on Friday, 07 February 2014.
Posted in Automation News, Zacaw News
October 3, 1863
All of us at Zacaw Enterprises wish you and yours a happy, thoughtful Thanskgiving. This is something we came across about Thanskgiving and want to share with you:
"The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added, which are of so extraordinary a nature, that they cannot fail to penetrate and soften even the heart which is habitually insensible to the ever watchful providence of Almighty God. In the midst of a civil war of unequalled magnitude and severity, which has sometimes seemed to foreign States to invite and to provoke their aggression, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere except in the theatre
Written by Dom Cassone
on Tuesday, 05 March 2013.
Posted in Life & Lifestyle
It’s time to step up on my soapbox and rant a little about a topic that keeps rearing its ugly head lately. Maybe you’ve tripped over it too?
Business etiquette. I know, I know, you’re probably groaning and thinking - Really?? Yes really.
Here are a few examples of what I mean:
Do you answer an email or call from a prospect or client or vendor in a timely way? Or put it off and ignore it for whatever reason?
Do they respond to you or do they ignore you?
Ever contact a prospect after a lengthy valuable consultation only to have them vanish into the ether?
Written by Kerry Cassone
on Monday, 04 November 2013.
Posted in Business Strategy
business systems delegation