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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Segment your list for better engagement

Segment your list for better engagement

Segmented lists can be easily explained just as it sounds. You split your contact lists into different categories, such as customer type, interest, location, and engagement. But why?

A well-planned email marketing strategy gives you the chance to boost interaction and build a successful rapport with your clients. It is important to realize that sending more emails does not necessarily translate into a more effective campaign, which is why segmenting your email list is essential.

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Multiple layers of hacker protection including anti-sniffing, anti-spoofing firewall and intrusion detection protect your company’s valuable data and reputation. Look no further for an extremely secure and highly scalable hosting platform backed by our personal support.


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Wicked Reports

Wicked Reports

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Powerful multi-touch marketing attribution software that gives you clear, actionable data tied to all marketing efforts. See where your best customers came from and find more. 

Move your ad spend optimization to reality-based decision making using real ad spend, conversions, and customer lifetime value. Stop wasting money on ad spend that doesn't convert, and scale your ad spend where it is converting.


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It’s almost Q4 - are you ready?

It’s almost Q4 -  are you ready?

The 4th fiscal quarter is a key period for businesses. Moving to the fourth quarter means it is time to consider what you want to establish and accomplish before the end of the year.

The good news is that setting and accomplishing Q4 goals doesn't have to be difficult or exhausting. You may establish a plan to make the most of the holiday season and end the year on a positive note. How?

4 Tips for Eating Healthy

4 Tips for Eating Healthy

Do you read ingredient labels? Polydimethylsiloxane, Propylene glycol, Azodicarbonamide, etc. The list goes on and on. You’re not sure exactly what they are, but it’s a pretty safe bet some of them shouldn't be part of a healthy diet.

If you’re like many people who want to avoid eating things they can’t pronounce, here are 4 tips to help you live and eat better:

Coping with Summer Heat

Coping with Summer Heat

The heatwave can affect everyone. It can be especially fatal to younger and older people, pregnant women, and anyone who has a history of health problems. So exercise caution whenever the temperature rises.

Keeping Cool In The Heat

There are many things we can do to safeguard our loved ones and ourselves when the temperature becomes hotter than normal. Staying cool during the heat wave is a must and here’s how you can do it.

Using Back-to-School in your Marketing

Using Back-to-School in your Marketing

Another academic year is upon us, and students are preparing for a new semester. This year's back-to-school season is bound to be more thrilling than usual because of the global epidemic that caused school closures and erratic timetables in the previous several years.

Retailers are trying their best to seize back-to-school sales. What do these adjustments show to companies now that customers are preparing for the start of the new school year? When should businesses launch their marketing initiatives for back-to-school and how can they maximize their efforts?

Quick Fall Weekend Vacation Ideas

Quick Fall Weekend Vacation Ideas

Autumn is the time of year when people wind down after the summer, return to work and school, and make holiday plans. A fall getaway offers just the right kind of restorative break to help you get ready for the long winter days ahead.

Check this list of some family-friendly destinations and activities you can do this fall.

Happy Labor Day Weekend!

Happy Labor Day Weekend!

This year, Labor Day Falls on September 4th. The date changes each year, but it is always marked on the first Monday of September.

Labor Day is a celebration that honors the contributions and accomplishments of American workers. The labor movement started in the late 19th century. Following severe turmoil, Congress approved a law declaring Labor Day a legal holiday in the District of Columbia and the territories in an effort to mend fences with American workers. President Grover Cleveland ratified it on June 28, 1894. The actual creator of Labor Day has not been uncovered for over 100 years.

Adding More Movement to Every Day

Adding More Movement to Every Day

One of the most beneficial things we can do for ourselves is to move for 30 minutes each day. This can help improve our sleep, physical health, and mental wellness. But regrettably, we don't always have the time to squeeze in an exercise session every day.

The concept of movement minutes can help with this because even if you don't have time to go to the gym, work out, and take a shower, you can still find a few minutes each day to stretch out, squat, or even dance! The aim is to keep moving throughout the day to keep your blood flowing and avoid sitting for extended periods.

JoomFuse

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JoomFuse integrates your Joomla! website with your Keap to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Keap tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

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How are your Q3 metrics?

How are your Q3 metrics?

Have you examined the successes and setbacks of the last two quarters? Have you considered your long-term goals? How are the Quarter 3 numbers looking?

Monitoring how well your business is doing will yield valuable insights which are crucial to track progress, improve performance, share information with the team, and make informed decisions that can affect the overall success of the company.

Achieving Financial Goals

Achieving Financial Goals

Setting money aside for a few months' income can be difficult, especially if you're also trying to pay off debt from credit cards and/or loans. Though everyone's financial position is unique, many people debate whether saving money or paying off debt should be the priority. But there are ways to accomplish both at the same time.