Depending on where you live, the summer can be brutal. It’s too hot to really do much of anything and you’re distracted by thoughts of that summer vacation just around the corner. It’s also the perfect time to market your business while your competitors are feeling like one of those melting clocks in a Salvador Dali painting.
So prep ahead and beat the summer slump with some hot summer marketing!
Here’s how...
Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
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Featured Resource this week - Call Monitoring with Infusionsoft
Call Monitoring Integrated With Infusionsoft!
Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.
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Days have an annoying habit of only having 24 hours in them. Your email is full of important messages, and reading time is in short supply. The bottom line is that if you’re going read a business or marketing blog, it had better be time well spent.
Not to worry. These are blogs that you won’t mind taking up space in your inbox, including a few about some of the greatest marketing geniuses of all times. And why not lead off with one of those geniuses?
Featured Resource this week -
Whether you are a dentist, salesperson or office worker, there has never been an easier way to send a genuine thank you, reminder or follow-up card. Greeting cards can be powerful business tools to help make sure your business clients and customers know just how important they are!
Here's an added bonus: To totally integrate your SendOutCards into marketing campaigns through your Infusionsoft or other CRM, check out Fix Your Funnel too! It's the glue between your SendOutCards and Infusionsoft.
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The best way to relieve the stress that always accompanies the holiday season is to have your plan in place early—the sooner, the better.
Start circling days on the calendar. Black Friday, Small Business Saturday, and Cyber Monday are the big shopping days. While your business may not depend greatly on Halloween sales, remember that customers are already thinking about Christmas shopping, and it's another opportunity for promotions.
If not, you'd better get one!
You know the old saying, "If you don't know where you are going, then any road is as good as any other." The same is true of a marketing and sales strategy. If you don't have a strategy that you are executing against, then any kind of marketing is as good as any other. Cost and ROI be damned!
Jordan Hatch, my long time friend at Infusionsoft wrote a great blog post a couple of weeks ago on "How To Create A Sales and Marketing Strategy" that I want to share with you.
Why?
In a recent blog post here, we talked about "Building A Fence Around Your Herd." One of the strategies there was having a membership site. I recently wrote an article published in the July 2015 issue of the Joomla Community Magazine, that offers 10 reasons why you NEED a membership component to your website. Check it out by clicking here to go to the article.
If you have a membership site, how do you use it? Paid? Free? How do you use it to drive traffic and revenue?
Featured Resource this week - Digital Product Delivery
Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
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A big stumbling block about marketing that I hear from clients is, “My copy won’t convert.” The ideas are your own but the technique can be learned by just about anyone. You might not be world-class but you’ll be better than before. Get 17 Tips here.
Featured Resource this week - Copy Doodles
Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member. Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.
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The Christmas tree has been secured in its box for another year, the tinsel has been taken down and the colored lights are already a fading memory. Yes, the holidays are over, and it’s time to get serious about your marketing for 2016. Right?
Well, not so fast. For smart marketing people, the holidays are never over. Even though the major ones like Christmas and New Years have passed, there are still plenty of smaller ones throughout the year. Each one of these presents an opportunity for creative marketing.
If the thought of what to do for your Halloween marketing this year has you yearning to hang a “Gone Trick-or-Treating” sign on the door the first day of October, then this post is for you!
Marketing for Halloween is a must, of course, if you're selling Halloween-related products. Even if you’re not however, it's a great way to generate goodwill, keep your name in customers' minds, and kick off your other holiday sales. Besides, everyone needs a little Halloween fun!
Long before October 31st you should be posting some Halloween related content on your website and through social media.
A few years ago there was an article on using email to increase your revenue on the Glazer-Kennedy Insider Circle (GKIC) site, an online entrepreneur marketing network.
The article emphasized three important ways to maximize the returns (ROI) of e-mail marketing:
Not getting the results you want?
There probably isn't a week that goes by when you don't notice an ad on a website or in your email talking about “creating killer content”. So what does it really mean, and why do you need to do it?
Content marketing is often sought out by customers. It offers them the information they’re looking for when they need it the most.
Here's how to make it work for you: