In a previous article, we discussed reducing churn for the new member. To summarize, you have to (1) continue to wow new members after they actually buy as you did when marketing to them, (2) you cannot overwhelm them so that they don’t think that they can do it, (3) create an early win for the new member, and (4) reward them when they meet that goal.
Reinventing yourself is hard. Sure, some famous entertainers like David Bowie managed to do it every few years, and, of course, politicians try to do it all the time, but it can be a tough challenge. Just ask any child actor who couldn’t convince the public to think of them as anything but a cute kid, or ask a teenage sensation who couldn’t make the transition to adult acting.
Just because it’s a challenge, doesn’t mean it can’t be done though.
The holidays are a four month extravaganza of music, fun, festivities and great marketing opportunities. In fact, for many businesses, the holidays are where it’s at. So if you’re one of those people sitting there contemplating how to turn the holiday season to your advantage, here are some things to keep in mind.
Featured Resource this week - Send Out Cards
Whether you are a dentist, salesperson or office worker, there has never been an easier way to send a genuine thank you, reminder or follow-up card. Greeting cards can be powerful business tools to help make sure your business clients and customers know just how important they are!
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Featured Resource this week - DilogR
Video Marketing Engagement Platform
More Engagement. More Leads. More Sales.
You work hard. Let interactive content work for you.
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I recently scanned an infographic in a magazine that was illustrating proper etiquette in a shared work environment. One of the points made was about bringing your dog to the space. The author’s comment was ‘It’s 2018, the dogs have won!’, essentially saying get over it and quit complaining.
Featured Resource this week - Missinglettr
Publishing new blog posts but not getting the attention and traffic you need?
Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post.
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Featured Resource this week - Swyft Mobile
Swyft Technology provides small and mid-market organizations with a robust suite of inexpensive, cloud-based software solutions. Swyft clients benefit from increased sales and revenues that come from the automated efficiencies and increased user productivity provided by the Swyft CRM solution.
Be sure to tell Swyft we sent you!
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Featured Resource this week -
FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.
FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.
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Featured Resource this week -
JoomFuse has changed the rules of membership management. . . forever.
Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!
Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.
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You’ve done it! You’ve created an awesome membership program that everyone in your niche is clamoring for! You’ve nailed the marketing, the audience and the message. They WANT your stuff! You’ve hit the lottery, you are on top of the world… but all too briefly.
If your Maserati is in the shop, it doesn’t matter how fast it can do 0 to 60. Being the coolest kid in school doesn’t help if you can’t line up a date for prom. And that million-dollar bank account might be great, but it doesn’t help if you just lost your wallet and cell phone.
What about your social media? Sure, based on all the ‘likes’ you’ve been getting you should be more popular than ice cream, but are the likes really helping you? You can’t eat likes, and good wishes don’t help you pay your staff or buy new equipment. You need to make sure that your popularity is translating into actual sales.
Are you?
We all want our business transactions to be as simple as possible. Ideally, we want a simple, defined product, and more importantly we want to know how much it costs. In fact, cost is frequently the most important consideration, so when we’re looking to do business we want to quickly find out how much of a hit our wallets are going to take.
Featured Resource this week - InvoiceSync
Automatically Sync Infusionsoft Invoices with QuickBooks Online or Xero
No Complex Settings. No PhD in Rocket Science Needed. Make manual replication of invoices into your accounting system a thing of the past!
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“The difference between successful people and very successful people is that very successful people say ‘no' to almost everything.” ~ Warren Buffett
Saying no is hard. No one wants to wants to see that disappointed look on someone’s face or feel that sudden awkwardness that often overtakes the room when someone gets turned down. Who really wants to hurt someone else’s feelings like that? Not us. We’re can-do team players, right? What if we might need that person for something later? And there’s always that voice in the back of our head that tells us we’re missing out on a potential steal of a lifetime.