Before you started your own business, you probably worked for someone else and occasionally thought: “I’d do things differently if I was in charge.” That’s the beauty of being an entrepreneur. It’s your show. You can do things the way you think they ought to be done. Every aspect of your business reverberates with your beliefs and your style.
Have you ever watched an old TV show, maybe a murder mystery or a dark thriller, and thought about how much easier it would’ve been for the detectives if they’d had cell phones? Maybe you shook your head as they poured through a ton of dusty of books in a forgotten library looking for clues or marveled at how out of touch they were as soon as they were out of their offices.
You’re probably pretty familiar with greeting cards. During the holiday season they fill both our mailbox and our inbox. At Christmas they may be red, gold and green, and at Valentine’s Day they’re decked out in pink and red. We get them on birthdays, anniversaries and on special occasions like weddings and graduations. In fact, cards are such an integral part of our lives that the greeting card industry raked in a cool $7.5 billion last year.
The dog may be man’s best friend, but for a business owner, nothing beats a loyal customer. It’s easier and often less expensive to retain existing customers than it is to find new ones— six or seven times less expensive according to many marketing experts. So now may be a great time to reward that customer dedication by offering a loyalty program. It’s an effective way to enhance your relationship with your customers and generate those moments of ‘wow’ that keep them coming back.
“What we’ve got here is failure to communicate.”
— From the film ‘Cool Hand Luke’
What if you called a meeting, but no one came? Would it still be called a meeting? As ridiculous as the question may sound, these types of communication breakdowns can and do occur even in a modern business. Talking to each other seems like such a natural thing to us that we’re often surprised at how everyone from married couples to corporate partners to 21st-century armies can have such trouble with it.
Reinventing yourself is hard. Sure, some famous entertainers like David Bowie managed to do it every few years, and, of course, politicians try to do it all the time, but it can be a tough challenge. Just ask any child actor who couldn’t convince the public to think of them as anything but a cute kid, or ask a teenage sensation who couldn’t make the transition to adult acting.
Just because it’s a challenge, doesn’t mean it can’t be done though.
The holidays are a four month extravaganza of music, fun, festivities and great marketing opportunities. In fact, for many businesses, the holidays are where it’s at. So if you’re one of those people sitting there contemplating how to turn the holiday season to your advantage, here are some things to keep in mind.
Featured Resource this week - DilogR
Video Marketing Engagement Platform
More Engagement. More Leads. More Sales.
You work hard. Let interactive content work for you.
Check out who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week -
With founder Dan Kennedy, known as the "Millionaire Maker", Glazer-Kennedy Insider's Circle (GKIC) helps people in every imaginable kind of business grow your income as fast as possible and move away from being a slave to your business to being a master of it. Gain FULL control of your business, more freedom, & more and faster achievement and…
Check out others who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week - 
Automagically Email Your Infusionsoft Contacts When You Update Your Blog or Feed
With FeedBolt, simply enter your blog URL, select an Infusionsoft Tag, and choose your template. FeedBolt takes care of the rest.
Check out others who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week -
Start Syncing Infusionsoft with Facebook Custom Audiences in Seconds. Deliver Targeted, Money-Getting Ads, Every Time. Double or TRIPLE Your Earnings from every Infusionsoft email contact!
Check out others who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week -
Automate Your Appointments Never Lose an Email!
Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.
Check out others who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week -
FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.
FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.
Check out others who we recommend - solid vendors and products that could benefit your business today.
Featured Resource this week -
JoomFuse has changed the rules of membership management. . . forever.
Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!
Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.
Check out others who we recommend - solid vendors and products that could benefit your business today.
If your Maserati is in the shop, it doesn’t matter how fast it can do 0 to 60. Being the coolest kid in school doesn’t help if you can’t line up a date for prom. And that million-dollar bank account might be great, but it doesn’t help if you just lost your wallet and cell phone.
What about your social media? Sure, based on all the ‘likes’ you’ve been getting you should be more popular than ice cream, but are the likes really helping you? You can’t eat likes, and good wishes don’t help you pay your staff or buy new equipment. You need to make sure that your popularity is translating into actual sales.
Are you?