“Intellectual growth should commence at birth and cease only at death.”
― Albert Einstein
Are you a lifetime learner? We’re all lifetime learners in a sense, even if the only thing we learn in a given day is to avoid the new pot hole on the left side of our street. We’re always changing our strategies and methods of coping as we adapt to our environment. Being a lifetime learner is more than that however. It’s a commitment to growing into our best selves.
The one thing about holidays is that there are a lot of them. We have them in all seasons and for just about every occasion imaginable. There are spring holidays and fall ones. There are happy, cheerful ones; there are reserved, solemn ones. The one thing all these holidays have in common is that they present a great opportunity for quality marketing.
There’s a lot that goes into winning a game on the gridiron. One part is to come up with a great game plan, and another is to execute that plan to perfection. But win or lose, it doesn’t stop there. After the final whistle has blown, it’s time to head to the film room to carefully examine what went wrong and look for ways to improve upon it. You can also figure out what went right and look for ways it can be repeated.
Featured Resource this week - Copy Doodles
Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member. Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.
Check out others who we recommend - solid vendors and products that could benefit your business today.
It wouldn’t be a new year without New Years’ resolutions. We’ve made plenty of them in our time. We’ve promised ourselves we would lose weight or eat right or a whole host of other things. Some of these resolutions never survived beyond the New Years’ party we were attending at the time. Others bit the dust even before February rolled around.
If you’re serious about taking your business to the next level, here’s one New Years’ resolution you’ll want to keep. This year spend time working ON your business and not just IN your business.
The holidays are a wonderful time, filled with cheer and joy. They’re also a busy time. You’ve got office parties, family gatherings, shopping and a million and one other things to fill your schedule. If you’re not trimming the tree, you’re looking through online sales trying to complete your Christmas shopping without rupturing your bank account.
It’s no surprise that with so much going on you might be tempted to put off planning for next year’s marketing until things get back to normal. Don’t fall into that trap. The best time to make a plan is before you actually need that plan. The sooner you get started, the more time you have to think it through and to make adjustments.
There are people out there that just seem to blend into the background. They’re not tall. They’re not short. They’re not particularly fat or thin, young or old. There’s nothing about them that really stands out. In fact, you could probably pass them on the subway five times and never give them a second look.
You can probably think of products and the advertisements for those products that are just like them. They sit on the shelf doing nothing to distinguish themselves from a dozen other similar products. Their ads are barely a blip on the radar. It’s almost like elevator music in a way, and it’s exactly what you don’t want for your holiday marketing campaign.
Featured Resource this week -
Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.
We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.
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Featured Resource this week - Digital Product Delivery
Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
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Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
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The holidays were great, but now the Christmas tree has been sent back to the storage room and the glitter and tinsel have been packed away until next year. 2019 is here and it’s time to get it started. The first quarter of the year is a great time to open strong and set the stage for a dynamic year. In order to make that happen, here are a few things you’ll need to do.
10, 9, 8, 7… the ball drops and… yes! Confetti falls, glasses are raised and Auld Land Syne plays in the background. January 1st! It’s a brand new year, full of hope and promise. This night we put 2018 to bed and look forward to all 2019 has to offer.
As we take stock of last year, we realize how grateful we are for everything we’ve been able to accomplish, and we raise a glass to you— our clients— who helped make it happen.
Featured Resource this week -
One Click Upsell
If you sell products, services or entry to events, using Infusionsoft's order forms, and you are not leading the new buyer to an immediate up sell, YOU ARE LEAVING MONEY ON THE TABLE!!!
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Featured Resource this week -
Change the RULES of Mobile Marketing.
Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.
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Black Friday is the granddaddy of all retail holidays. Since the late nineteenth century, it’s marked the unofficial beginnings of the Christmas season. It’s even been designated a state holiday in nearly half the country. Yes, state offices from California to Maryland close up shop, allowing state employees some quality time to find good bargains.