COVID-19 is officially in all 50 of the United States and Governors are shutting down more and more non-essential businesses in an effort to slow the spread of this novel disease.
But we probably didn’t have to tell you that.
As a small business owner, you’re likely following the latest news updates and worrying about the effect it will have on both your business and personal finances.
We get it. We’re a small business, too.
We're all aware of the tendency to overindulge our stomachs during the holidays, but what about the rest of the year, and especially now that we are quarantined? Is there something more we could be doing with our normal diet given our current circumstances?
Being home all day, whether it’s newly homeschooling or teleworking, who has time to cook? The good news is there are plenty of quick tricks you can adapt in the kitchen to have a healthy dinner ready in no time!
Sound familiar?
Millions of parents are adjusting to a new normal.
When Things was released as one of the original iPhone apps in 2008 it quickly became a favorite among users—winning an Apple Design Award the following year. After 12 years, several updates, and another Apple Design Award in 2017, it’s our new favorite list app. Here’s why:
Have you ever stopped running a campaign that generated a lot of leads, but no revenue? If you are like most marketers, we are constantly evaluating campaign effectiveness and if we cannot report revenue we think it is not working.
Does your back, neck or wrist hurt? You are not alone. Approximately $1 billion is spent in the United States per week on the effects of work-related musculoskeletal disorders.
But working a desk job shouldn’t—and doesn’t have to—leave you in pain. With a few easy changes, you can make your office ergonomically correct—adjusted to suit your body—and reduce or eliminate those aches and pains.
Good copy is written for a specific audience—meaning, in a way that is relatable to those you are trying to attract. Often, this means writing in a colloquial manner, or in a way that reflects how your audience speaks, rather than adhering to formal English rules. But remember: Casual is not a synonym for incorrect. While it’s important to connect with your audience, it is essential to do so in a way that does not take a hit to your credibility.
Recently I called the billing office of my healthcare provider about a bill I should not have received. They quickly tossed me to the Billing Investigation department where the woman I spoke with was condescending and repeatedly insisted it was all my fault.
The fact that the charges had been coded incorrectly (by their office) was somehow my fault because I didn’t call my insurance company prior to my routine doctor’s visit to verify coverage. Really??
According to a study by Asurion, Americans check their phones 96 times per day—or at least once every 10 minutes. So, it’s no surprise that text message open rates are at 98 percent.
That’s right, 98 percent!
Compare that to email marketing’s 20 percent open rate…
If you’re not already using text message marketing, you’re considering it now, right?
As nonessential businesses close down across the world, more and more small business owners are left with significantly more time on their hands. However, just because your business isn’t open and running as usual, doesn’t mean you can’t use this time to set it up for success once the current health crisis has resolved.
We’ve compiled a list of things that you can do right now to stay productive and accelerate growth once life goes back to normal:
In these uncertain times, it’s easy to panic.
It’s easy to stress.
It’s easy to feel helpless.
But thankfully, we live in a digital world. Social distancing doesn’t mean that you can’t see your best friend’s face while talking or call your grandmother to make sure she’s okay.
The electric hand buzzer, the camera that shoots water when you go in for that special ‘close-up’ or convincing your kids it’s really Sunday when the calendar says Thursday: these are just a few of the tools available to you on the world’s most mischievous day of the year.
Winter is coming to an end. There’s a hint of a warm breeze and wait! Is that a crocus poking through the winter grass? Spring is finally here.
You may be tempted to go full tilt at the first hint of a nice day, particularly if you’ve been cooped up all winter, but like a car engine your body needs to warm up first.
DEFEND WHAT'S YOURS. ALWAYS BE IN COMPLIANCE.
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A study conducted last spring showed that 40-70 percent of qualified leads are not ready to make a purchase. So, what is the best way to keep those leads engaged until they are ready to buy? An email nurture campaign!
Nurture emails are valuable tools that you can utilize to encourage leads to move down your sales funnel towards making a purchase. The goal of a nurture email is to educate leads on the value of your company and the products or services that you sell.