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Articles in Category: Insights

5 Things to Know About Writing a Nurture Email

5 Things to Know About Writing a Nurture Email

study conducted last spring showed that 40-70 percent of qualified leads are not ready to make a purchase. So, what is the best way to keep those leads engaged until they are ready to buy? An email nurture campaign!

Nurture emails are valuable tools that you can utilize to encourage leads to move down your sales funnel towards making a purchase. The goal of a nurture email is to educate leads on the value of your company and the products or services that you sell. 

Benjamin and Stephen (and me) on Creating a Culture of World-Class Customer Service

Benjamin and Stephen (and me) on Creating a Culture of World-Class Customer Service

Recently I called the billing office of my healthcare provider about a bill I should not have received. They quickly tossed me to the Billing Investigation department where the woman I spoke with was condescending and repeatedly insisted it was all my fault

The fact that the charges had been coded incorrectly (by their office) was somehow my fault because I didn’t call my insurance company prior to my routine doctor’s visit to verify coverage. Really??

4 Basic Tips for Healthy Eating

4 Basic Tips for Healthy Eating

Do you read ingredient labels? Polydimethylsiloxane, Propylene glycol, Azodicarbonamide, etc. The list goes on and on. You’re not sure exactly what they are, but it’s a pretty safe bet some of them shouldn't be part of a healthy diet. 

If you’re like many people who want to avoid eating things they can’t pronounce, here are 4 tips to help you live and eat better:

How to Choose a New Logo

How to Choose a New Logo

A logo is an integral piece of your brand and will dictate how anaudience perceives your company, so if you’re feeling overwhelmed at the thought of choosing a design, it’s okay. This is an important decision. Your logo needs to clearly communicate the personality of your company—the best logos will actually become synonymous with your brand name—think McDonalds, Nike and Twitter.

That’s why we created the following guide to get you started and hopefully make the processof choosing your logo a little bit easier.

National Wear Red Day

National Wear Red Day

Red is the color of love and passion. It’s bold and vibrant. It demands our attention and inspires us to action. This February, red takes on another meaning.  Friday, February 7th is National Wear Red Day, a day dedicated to women’s heart health. 

Heart disease and stroke are still the leading causes of deaths among women, nearly 1 in 3— that’s more than all cancers combined. Here are some tips to keep your heart strong:

How to do a Facebook Live

How to do a Facebook Live

Over two billion people, more than a quarter of the world’s population, have watched at least one of the 3.5 billion broadcasts on Facebook Live.

Videos created on this platform also receive six times more interactions than standard Facebook videos, and will boost your content in the Facebook algorithm.

Sounds great, right?

But how does this impact you as a business owner?

Why should you care?

What’s New in Social Media for 2020

What’s New in Social Media for 2020

It doesn’t matter if you run an Etsy shop out of your garage or a multinational corporation. Social media needs to be present in your 2020 marketing strategy. Keeping abreast of the latest trends and changes in social media will help you build an effective strategy to ensure success in the New Year and beyond.  Here are five points to consider:

Spelling Counts in Copywriting

Spelling Counts in Copywriting

Good copy is written for a specific audience—meaning, in a way that is relatable to those you are trying to attract. Often, this means writing in a colloquial manner, or in a way that reflects how your audience speaks, rather than adhering to formal English rules. But remember: Casual is not a synonym for incorrect. While it’s important to connect with your audience, it is essential to do so in a way that does not take a hit to your credibility.

FuseDesk



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Don’t Pass Up These Roots!

Don’t Pass Up These Roots!

If you’re trying to eat healthy, you know that you need to eat more vegetables— but what kind? They’re not all created equal, after all. For some variety in your diet, why not try root vegetables? No, we don’t mean tree roots. Root vegetables include such family staples as carrots, potatoes, yams, and beets, but it doesn’t stop there. There’s a whole cornucopia of flavors grown beneath the ground:

SMS - Infusionsoft Integration

Text Messaging for InfusionSoft

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.

Try Automated SMS for Only $1!


Check out others who we recommend - solid vendors and products that could benefit your business today.

5 Things to Know About Writing a Sales Letter

5 Things to Know About Writing a Sales Letter

Contrary to popular belief, marketing involves much more than setting up a Facebook page, renting a billboard and running a few ads. Another valuable marketing tool that you can employ in your business is the sales letter. If you’re not familiar with the idea, think of it as a paper salesman. The purpose is to convince your audience to purchase a good or service.

You do have a membership site, right?

You do have a membership site, right?

You can’t really be telling me that you don’t have a membership site?

I’m here to tell you that you need one.

I don’t care what business you are in, whether it is online or bricks & mortar, whether you do coaching and consulting, whether you are in the professional services or food services, or maintenance services or whatever. Do not fall into the “But, my business is different!” trap.

Because it is not.

Here are just a few reasons to have a membership site:

JoomFuse

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.