What is your procedure when you get a lead? When you get a customer? To retain a customer? Any other time?

Look, followup is the most important thing that you can do.

People are often unreasonable, irrational, and self-centered. Forgive them anyway.

If you are kind, people may accuse you of selfish, ulterior motives. Be kind anyway.

If you are successful, you will win some unfaithful friends and some genuine enemies. Succeed anyway.

Building rapport is the single most important thing you can do to sell your products or services, and to sell them at higher prices.

What’s the secret?

It’s not rocket science.

With the U.S. tax code changing and the small business climate in flux, you are probably looking for ways to conserve your working capital and increase your revenue. You’re not alone.

Some of our clients prefer to do their own Infusionsoft implementation instead of paying a consultant to do it all for them. If that’s you, you’re in luck!

Ever wonder how to automate certain marketing to repeat over and over periodically to the same people? For example, consider a birthday card or email you want to send to clients every year, or the announcement of your semi-annual sale, or their annual anniversary as your client, or whatever you want to do on a repeatable basis to the same group of people.

2017 is but a memory. As business owners and entrepreneurs, we are all in for 2018!

Understanding business trends and, better still, knowing which ones will have the most important impact on your business is critical. Sometimes it’s luck, sometimes it’s brilliance.

You bet they are. It’s the holiday season, after all.

Local and online retailers have been very busy boosting buying morale this season and, as a small business owner or entrepreneur, you can ride their coattails.

Take a few minutes to think about what you offer that your clients/customers/patients or prospects would ‘click to buy’ or take a trip to your location to purchase.

When you get a new lead, how many times do you touch them before you give up? By touch I mean contact, not physical touching obviously… but if you can actually meet them and shake their hand all the better, although that is frequently not an option.

Or worse, do you get a new lead and immediately hard sell them… bad, very bad.

Even if you’re charging ‘enough’, are you charging the best way to support your business model and goals? Let’s consider some creative and profitable options.

I wanted to give you some neat little (or not so little) Infusionsoft tips and thoughts about some complex ideas like using fulfillment lists or looping campaigns, or ???.

But instead I decided to talk about extending Infusionsoft.

Why do webinars? They are a great way to build a relationship with your target market.

Today there are so many choices to create webinars in so many different formats that it is easier than ever to get your message out.

If we are in business, we all have ‘members’. That can be defined in different ways: people who have logins to our membership site, people who belong to our loyalty program, regular customers who we know by sight, etc.

So how do you monetize them above and beyond any product you sell (or give) them normally? Either way, how do you monetize them after all they are already a member?

Are you missing out on profit in your business?

Do you have parts of your business that you want to promote or automate that are languishing?

Newbie or experienced entrepreneur, it’s easy to get stuck in 2nd gear and have no idea how to get out.

You glance down the track a final time and head back to your mark. It’s a perfect morning. You can hear the crowd eagerly waiting for the race to begin. You do a brief stretch to make sure your calves and hamstrings haven’t tightened up and then settle in behind your mark. To your left and right, your competitors are crouched beside you. Their eyes are fixed forward, their faces taut with concentration

They’re ready. Are you?

A double or single what? We’re talking about whether you have your new list members double opt-in or not bother with that ‘extra’ step.

You may be asking what the heck is an opt-in anyway, never mind the difference between a single or a double… I’ll bet more of you know the difference between a single or double glass of fine single malt scotch. So, let me define what I mean.