Keeping your customers engaged is a priority, one you may spend an inordinate time obsessing over. Sometimes it’s hard to know if you’re on the right track when no one seems to be commenting on your blogs, subscribing to your video channel or signing up to get newsletters.
Enter the e-book.
You may have seen an offer at one time or another on a website: “Order our free e-book now! Enter email address to receive free download!” Look how much those two sentences accomplish—something free! Exclamation marks make you feel like you should do it NOW! And they’ve instantly gotten your permission to sign you up for their catalog or newsletter.
on Tuesday, 27 September 2022.
Posted in Business Strategy, Insights
One of the best things about being an entrepreneur is that freedom to do your own thing. But when you find that you have to do everything yourself, it no longer feels enjoyable—just exhausting.
When you find that your days are being consumed with administrative tasks rather than the venture you began, it might be time to consider hiring a Virtual Assistant (VA).
on Tuesday, 30 August 2022.
Posted in Business Strategy, Insights
"No person will make a great business who wants to do it all himself or get all the credit."
~ Andrew Carnegie
As an entrepreneur, you wear many hats. In the span of a typical day, you may be a designer, an artist, a fabricator, a project manager, and a salesperson. That’s just Monday. Who knows what the rest of the week might bring. It can be easy to get overwhelmed, leading to disillusionment and burnout.
on Tuesday, 16 August 2022.
Posted in Business Strategy, Insights
When Walt Disney set out to create Disneyland, his goal was simple. All he wanted was to make a magical place where families’ dreams would come true. It didn’t happen overnight, of course. It took a year and a day of construction and over $17 million just to get it opened.
Can you imagine tackling that “simple” task? Disney might have been a visionary, but even he knew that goal was huge. When we make our business goals broad and overreaching, we can easily become overwhelmed. That’s why we need to break them down into quarterly goals that are far more achievable. This is where SMART goals come in. To be most effective, your goals need to be Specific, Measurable, Attainable, Relevant, and Time-bound. Among other things, being ‘Smart’ about your goals helps keep you on track and gives you a way to measure your progress
on Tuesday, 26 July 2022.
Posted in Business Strategy, Insights
Wouldn’t it be wonderful if you could leave work at the office? Imagine getting home, kicking your shoes off and never giving work another thought until clocking in the next day? For many self-employed persons, it’s almost impossible to separate work life from home life, and yet that’s one of the reasons so many people decide to go to work for themselves.
Is it possible to obtain that perfect work-life balance?
on Tuesday, 21 June 2022.
Posted in Business Strategy, Insights
The holiday season is upon us, and you may already be feeling overwhelmed and ready for a break. We totally get it! 2021 was another doozy of a year.
But we’re here to urge you not to let this season go to waste—keep up with your marketing strategy, even if your sales are great.
on Tuesday, 07 December 2021.
Posted in Business Strategy, Insights
Can you believe it’s already November? The holidays are here and that means it’s time to start planning out the gifts you’ll give to the important people in your life.
When you’re a business owner, that list includes your clients!
If you’re short on ideas, check out our favorite go-to gifts below:
on Tuesday, 09 November 2021.
Posted in Business Strategy, Insights