It’s just a website…I don’t need to spend money on it, right?
WRONG!
It’s 2021 and your website is the number one way for you to establish credibility as a business. Additionally, it is an essential piece of your online presence and marketing strategy.
Okay, but if I already have a website, I’m good. I can just let it be, right?
Sorry, wrong again.
Refreshing your website is ALWAYS a good idea. Here’s why:
The COVID-19 pandemic has caused an extraordinary amount of upheaval in our lives. There have been layoffs and closures, shortages in supplies, and in many cases a disruption of the entire supply chain. That much uncertainty brings with it the unpleasant knowledge that your company can be a very fragile thing. One area that may have found your business, or another small business you know of, is cybercrime. Cybercrime has been shown to be up 600% due to the pandemic.
We’ve all heard about the big companies being hacked—it’s the little guys that don’t get the headlines. Zacaw recognizes that, as a small-to-medium-sized business, you need exactly what the big guys need. That's why we partnered with Netsonic, a veteran-owned, fully cloud-based company for security and reliability, to provide secure managed hosting services for the small business.
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All the tools you need to make meaningful connections and grow your business.
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Automatically Sync Infusionsoft Invoices with QuickBooks Online or Xero
No Complex Settings. No PhD in Rocket Science Needed. Make manual replication of invoices into your accounting system a thing of the past!
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On the surface, working from home sounds like a walk in the park. But, in reality, more than two-thirds of employees are experiencing burnout, according to a survey from Monster. This is likely due to a lack of time off, feelings of job insecurity and financial anxiety, childcare issues, and blurred lines between personal and professional time.
If you’re working from home and feel like your professional life is invading your personal life, and you lack a work-life balance, it’s time to set both physical and psychological boundaries.
It’s no secret that regular exercise is an important part of staying healthy. But did you know that it can also boost your business success? Entrepreneurs in any industry can benefit from regularly participating in exercise.
When you exercise regularly, you may see the following benefits:
Go beyond email marketing with true marketing automation
Email Marketing. Marketing Automation. Sales CRM. Messaging.
All the tools you need to make meaningful connections and grow your business.
Check out others who we recommend - solid vendors and products that could benefit your business today.
How many times have you complained to someone that you did not receive the email they claim to have sent, only to discover it arrived in your junk mail folder? Or you have repeatedly requested information from someone, and they finally respond that their email filter thought it was spam? And how often have you opened your email only to find that same dreaded spam?
These situations can cause more problems than just being aggravating. They waste time and cause miscommunications and hard feelings. In short, they cause you to lose time and money. These are not things you want customers and clients to associate with you and your business.
Here are some things you may want to consider:
Multiple layers of hacker protection including anti-sniffing, anti-spoofing firewall and intrusion detection protect your company’s valuable data and reputation. Look no further for an extremely secure and highly scalable hosting platform backed by our personal support.
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Nope, you’re not in school anymore. But note-taking is still an extremely valuable skill to practice on a regular basis!
Well-known avid note-takers include Thomas Edison, Bill Gates, George Lucas, Tim Ferriss, Mark Twain, Ernest Hemingway, Pablo Picasso, J.K. Rowling, Bruce Springsteen, Sheryl Sandberg, and Aaron Sorkin. So, if you aspire to be like any of the names listed above (or just more successful in your chosen career), it’s time to sharpen those skills!
Communication skills are essential for being successful in your personal and professional life; and luckily for us, there are several apps and browser extensions now available to help us learn better communication skills.
It is believed that up to 75 percent of the population has some varying degree of fear speaking in public. However, there are now several apps on the market to help us improve our public speaking skills and build confidence, including:
As a business owner, you’re probably used to taking charge and being a leader day after day. But sometimes, part of being a great leader is knowing when to stop and listen.
Your customers come to you because you are an expert in your field, and they have a problem that they believe you can solve. When you take the time to stop and really listen, you can build stronger relationships with your clients, build their trust in you and your company, and learn more about what they are struggling with so that you can position your company to become the best solution on the market.
Sales prevention issues show up in businesses of all sizes and in all industries—and are almost always unintentional consequences of internal policies put into place for the good of the company. Any rule that you have that’s good for the company’s internal operations, but bad for your customer, is something that is causing sales prevention.
While internal policies, procedures, and systems are important and keep the business running efficiently, they may actually inhibit sales by making it harder for your customers to get the help they need, or for your employees to help the customers.
There’s an old saying that no matter what business you’re in, you’re in the people business. Why? Your customers are people and without them, there is no business. Even if you don’t make your living dealing with the general public, customer service is still a huge priority, and here are 5 things you need to get right about it.