The beginning of a new school year used to be a pretty predictable ritual. Some parents would be sad to see their kids go, while for other parents, it was the most wonderful time of the year. There would be the usual back-to-school sales. Even places that didn’t sell school supplies or clothing would join in the fun. As a parent you would check out your kid(s) school, get to know their new teachers and work to get the kiddos back into the school routine. It was pretty much the same every year.

Until now.

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Six feet. It used to be that there wasn’t anything particularly remarkable about it. Sure, it was pretty common. It’s the height of the average refrigerator and the average Christmas tree. It’s also the length of a twin or full-sized mattress. If you like exercise, it’s the length of a yoga mat, and if you’re into animals, six feet is the typical height of the African white rhino. 

Lately though, six feet has taken on additional significance, since it’s the distance we’re supposed to keep between us at all times. It’s safer, of course, but it sure can make it challenging to interact with people. In the next part of our series, we’ll look at ways to be sociable without risking life and limb, not to mention your health. 

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Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

It’s all about the data. Customers have to trust that the personal data they provide you by punching in their card number on your website or swiping their card at your register will be kept safely and securely. Without that assurance, sales in the digital age aren’t really possible. Sure, you want to make transactions easy, but you also want to make them secure. Customers have enough to worry about without fretting about their identities being stolen or their credit cards being hacked. It is your job to help minimize their risk.

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

Texts have become an indispensable part of our daily life. Why call the love of your life at work when all you want them to do is pick up a gallon of milk on their way home? Texts are quick and easy, and often a perfect way to communicate short, simple message to each other during our busy lives. They’re less obnoxious than a traditional advertisement and far less obtrusive than a phone call. What could be better for a marketing campaign, right?

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There’s a printed mask available to the general public that says: “if you can read this, then you’re too close.” Even in these turbulent times, the quip is worth a smile. According to many health experts, social distancing (i.e. staying more than six feet from someone) is one of the best ways to prevent the spread of the coronavirus. However, we know it’s not always possible. Sooner or later we’re going to have to squeeze by someone in a crowded shopping aisle, stand uncomfortably close to them in a subway or perhaps reluctantly share a cab on our way to a can’t-miss meeting. While these interactions may potentially put us at risk if we’re not careful, they are by nature transitory. The cab ride is brief, the trip on the subway is but a small fraction of our day and it only takes a few seconds to slip by someone in a store. But what do you do if your entire livelihood depends on close interaction with your customers? Telecommuting may work for an account manager, but it doesn’t help if you’re a hair stylist. Working closely with your customers doesn’t mean you have to throw caution to the wind, however.

It seems only yesterday that you couldn’t wait until the next time you saw them. Couple time seemed to last forever and you built a treasure trove of shared memories. Then came the kids. You wouldn’t trade them for the world, but these days you grab couple time in between trips to soccer practice, washing clothes, checking homework and refereeing squabbles over who gets to use the tablet next. 

Back before the coronavirus hit, when you wanted a night alone, whether for a romantic evening or just for some delightful peace and quiet, it was reasonably easy. You waited until the kids were at summer camp or at grandma’s or perhaps you followed a time-honored tradition of calling a babysitter. Unfortunately, it’s not quite so simple anymore. So how do you get that precious night off from parenting? 

I’m a big fan of automating everything I can in our business. When I find myself spending time on tasks in my business that could be done by someone who makes a lot less than my calculated hourly value, I either delegate it or automate it.

The first question I ask myself is — 

Can I automate this?

It’s been a tough 2020— so much so that many of us are wondering when things will ever get back to normal. Is there even a normal now? In this series, we’ll take a look at what comes next. 

To kick things off, we’ll start with a happy topic. Vacation! It used to be that even if you weren’t going anywhere, chances are you’d have a friend or coworker that was. They’d come back with a nice tan and some great pictures to show off and be the envy of everyone— at least until the next person came back with tales of an even better vacation. Of course, things are a little different now. On the plus side, with the coronavirus having ravaged the travel industry, many hotels and airlines are offering some great deals to drum up interest. On the downside, some of the attractions you were hoping to see may have limited hours or be closed altogether. 

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

The affairs of the rest of the world used to seem distant. What was happening in your hometown was far more important, and unless there was a war or an earthquake or maybe a plague of locusts in some far-flung corner of the globe, most people probably didn’t pay much attention. Those days are long gone. Markets are more connected than ever before, which is why in the last of our series on Understanding the Law, we’ll look at how the European Union’s adoption of their new GDPR standards may affect you. 

Have you ever searched for something online and then checked your Facebook page, only to be bombarded with ads for that same item you were searching? That practice is known as retargeting, and it’s an effective way to increase ROI on ad campaigns and boost your revenue!

Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.

You’ve got a killer product and a great team to support that product. It doesn’t do you any good to keep it to yourself. Everyone will love what you have to offer. You just need to get the word out, and after doing some marketing research you’ve decided an aggressive email campaign seems tailor-made for what you want to accomplish.

After losing the final major battle of the Revolutionary War, surrendering British soldiers played a tune called ‘The World Turned Upside Down.’ Their world did seem to have taken a crazy turn. A group of ragtag rebels had defeated the world’s foremost military power. With all the changes we’ve experienced in the last few months, it’s not surprising that more than a few small business owners may be feeling like those beleaguered soldiers. That isn’t the case. While some things may very well be different, it doesn’t mean that marketing rules don’t still work.