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Marketing Matters & More Blog
Mental fitness, Marketing, and Making Life Count.


 

Getting ready for retirement

Getting ready for retirement

One might think retirement planning is still the same after so many years but only because it’s the same work, save, and retire process. Modern savers must contend with various difficulties that were not a concern for earlier generations. With life expectancy longer, bonds yielding lower than in the past, and contribution plans facing market difficulties, there are many factors to consider.

Celebrating St. Patrick’s Day

Celebrating St. Patrick’s Day

The celebration of St. Patrick's Day on March 17th is associated with fun parades and all things green! It has been a religious feast in Ireland for more than a millennium. It was traditionally commemorated with religious feasts and ceremonies in honor of St. Patrick’s Death in 461. The tradition later transformed into a secular celebration of Irish culture after immigrants moved to the United States. Now, this holiday is widely celebrated in Canada, Australia, and throughout the United States.

Simple steps to better health

Simple steps to better health

In order to stay in shape, we must do more than just eat right and exercise. A healthy lifestyle also involves maintaining good mental health, a positive attitude, and a strong sense of self. But where do you start? What is the best approach to achieving a healthier version of yourself?

The simple adjustments you can make right now can lead to positive changes down the road. Keep a slow and steady approach. Begin by identifying bad habits and taking action to address and change them. Starting new and healthier habits is challenging but if you stick to them, they will easily become a part of your daily routine.

Keeping your New Year's Resolutions

Keeping  your New Year's Resolutions

A new year's resolution list is relatively easy to make, but fulfilling everything on the list proves to be the most challenging. If you want to break from the cycle of failing your resolutions every year, you should know how to fire up your motivation and never give up when faced with obstacles. This sounds easier said than done.

We all have different goals from stabilizing our personal growth and adopting healthier habits to focusing on our happiness. Whatever you plan to achieve this year is doable if you believe in yourself. But that alone is often not enough to follow through with what we have written on our list.

Healthy Resolutions

Healthy Resolutions

With the start of every New Year, we all hope there's a healthy new us just around the corner. Instead of finding the same old us two or three months from now, here are a few things we can do differently this year:

The Joy of Christmas

The Joy of Christmas

"Maybe Christmas," he thought, "doesn't come from a store. Maybe Christmas ...perhaps ... means a little bit more!"

~ Dr. Seuss (from How the Grinch Stole Christmas)

The holidays are bright and beautiful. There’s nothing quite like going out on a chilly night to see the lights glistening against a backdrop of new fallen snow. You have tinsel sparkling and carolers singing. You might catch the aforementioned Dr. Seuss Christmas special on TV or maybe go old school with the classic It’s a Wonderful Life. There’s the anticipation of the big day, and of course, there’s the wonderful smorgasbord of holiday goodies to munch on, made even more special by the fact that you only get to enjoy them for a short time.

Be ‘Famous’ In Your Marketing

Be ‘Famous’ In Your Marketing

Have you heard of “delebs”? It is a word used by the entertainment business to describe a late-life icon from a diverse range of backgrounds whose estate continues to draw in significant sums of money. This market is gaining a lot of attention and yields yearly licensing and royalty earnings of several billion dollars.

However, only a few delebs control this market, including Elvis Presley and Marilyn Monroe, who have appeared on a wide variety of items spanning clothing, wall art, gifts, and memorabilia. They return ghastly every year with tremendous success, most frequently through expertly designed and carried out marketing and promotion efforts.

Q2 Is Coming - Are Your Goals And Plans In Place

Q2 Is Coming - Are Your Goals And Plans In Place

With Q1 ending soon, businesses are in preparation for their Q2 goals. Looking back on Q1, are the results satisfactory? Are you thrilled about what the next quarter will bring? Or are you feeling scared since you are a little behind with your financial targets and ambitious objectives looking so far away?

Whatever the situation you are in right now, you can achieve big success this Q2! But why is it important to set quarterly goals?

Set goals the SMART way

Set goals the SMART way

Many of us feel lost in the world. Despite putting in a lot of effort, things don’t seem to go as planned. Why do we feel this way?

The root of the problem could be the lack of concrete objectives. Take a moment and give some thought to what you want out of your life. Going on a long journey and not knowing where you are going beats the purpose of starting at all.

6 Ways to Give the Best Customer Service

6 Ways to Give the Best Customer Service

Do you know the secret of the most successful businesses? Impeccable customer service. It is a strong driving force in bringing in more customers and securing the long-term success of your business.

What defines the best customer service?

Excellent customer service is more than just meeting their expectations but going beyond to ensure they have the best experience with your business. It is a quality and timely assistance following the best practices, such as the ones we will discuss below:

Success's Secret Weapon

Success's Secret Weapon

All man’s miseries derive from not being able to sit quietly in a room alone,” according to brilliant mathematician and scientist Blaise Pascal.

As a child prodigy who showed innate genius in 17th-century mathematics, Pascal was allowed by his father to sit as a silent on-looker in the presence of the great mathematicians of the time. This so inspired him that he went on, at the tender age of 16, to develop his famous 'Pascal's theorem', earning recognition from the famed mathematician Descartes.

So, what's the point? The point is you.

Alfred's Marketing Wisdom

Alfred's Marketing Wisdom

Wait… STOP! Before you put fingers to keyboard to write an email, design a webpage, send a postcard, or pick up your phone to make a sales call, you should know a few critical things.

You should know why you’re doing what you’re doing, and where it fits in your overall marketing plan.

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