You really can’t talk about social media without talking about Facebook. Sure, many people think tweeting is more hip and LinkedIn might seem more professional, but outside of email no platform can beat Facebook for sheer accessibility. There are tons of people who firmly believe that tweeting is best left for the birds, but they won’t go far without their trusty Facebook feed. Before you rush out to make use of this powerful tool, here are 6 things to understand about it:

Love it or hate it, social media is here to stay. It can be an unruly beast at times, but if you want to be successful in business, it’s a beast you must learn how to tame. Should you invest in a bullwhip and a sturdy chair like the lion tamers of old? No, this is the twenty-first century. Instead here are six ways you can soothe the savage beast and maybe save your furniture.

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We’re back with our 6 Part List-Building Series and this week we’re sharing 9 ways to build your list using social media:

Host a Facebook Live.

Facebook Lives are a great way to help your audience put a face to a name and feel more connected to your brand. During the recording, teach a concept or share actionable tips and strategies. Create additional useful content or a handout that contains all of the information you shared during the live stream and offer it to your audience—in exchange for their email, of course.

Take a look at the history of technological innovation and it quickly becomes clear that nothing truly starts from scratch. While there have certainly been great geniuses through the years, they all stood on the shoulders of those who came before. The automobile wouldn’t have been possible without the advances in automation and metallurgy that preceded it. The digital age would still be a science fiction writer’s dream without the groundwork in electronics and transistors.

By now you’re probably aware of what a robust email list can potentially do for your business. If you’re still not convinced, take a look at the first of our five-part series on list building.

Constructing your list is an undertaking that will pay dividends now and down the road, even if it may seem a little daunting at first. Don’t let it overwhelm you, especially when you don’t have to face it alone.

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Networking is a fundamental part of being a successful business owner and it’s also an essential step in building a strong email list. That’s why we put together this week’s installment in our six-part list-building series: 7 ways to build your email list using networking.

Nature likes the number six. Insects, one of the most common forms of life, have six legs. Carbon, the element present in all living matter, has the atomic number 6. The factors of 6 (1, 2 and 3) add up to six. Mathematically, this makes 6 the first perfect number.

In other words, the number 6 has a lot going for it.

Since June is also the sixth month of the year, it makes it a great time to start our social media series. To kick things off, we’ll talk about 6 social media platforms you should be aware of in 2019.

No matter what your walk of life, you’ve seen natural talent in action. It could have been a sports phenom who made the extraordinary look easy. Maybe it was that girl who shredded advanced calculus without breaking a sweat. Whatever their field, these folks just seem to glide through challenges, leaving rest of us mere mortals to grind it out. You can’t help but be a little jealous sometimes.

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If you want to connect with your customers, an email list is a must. So we’ve created a six-part series on building this invaluable link to your customer base. Here are 5 ways to build your list using your website:

Create a pop-up for each page of your website.

This is probably the most popular way to build an email list through a website. But don’t fret. Pop ups aren’t as bothersome as they sound. Today, they are usually timed so that once a visitor to your website spends a certain number of seconds on your page, he or she will receive a pop-up relevant to their behavior. Follow best practices when creating your pop-ups, such as including a clear call to action, personalizing them to the user, offering an irresistible incentive and using an eye-catching design.