Did you know that your business owns marketing gold, and that it’s in plain view? All of that content on your website, blog and social media pages were time-consuming and costly to create. So why not repurpose it and earn a higher level of return on your investment?
Here are a few reasons why it might be time to revisit the content you already have, instead of spending more time and money on new material:
At some point you’ve probably sat beside someone who’s complaining about the news. The complaint usually goes something like: “It’s always war and death and tragedy!” Maybe you agreed with them or maybe you just rolled your eyes. It does sometimes seem like the complainer has a point though. Why can’t they just print something happy? Well, there’s a way to change that negative narrative, at least in a small way. That’s just one small example of the value of community service.
“Volunteers don’t get paid, not because they’re worthless, but because they’re priceless.”
~ Sherry Anderson
As a business owner, how do you give back? As the leader of a company, you know the value community service can have for your organization. As a person, you know that nothing beats the feeling of having made your community a better place to live. The problem many business owners face is how to give back. Tight budgets often mean we can’t be as generous as we’d like.
Featured Resource this week - Time Fusion
Automate Your Appointments
Are you using TimeTrade or Full Slate to give your clients online access for setting appointments with you? If not, you should be!
TimeFusion integrates Infusionsoft with TimeTrade and Full Slate to automate your appointment scheduling!
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Featured Resource this week -
With founder Dan Kennedy, known as the "Millionaire Maker", Glazer-Kennedy Insider's Circle (GKIC) helps people in every imaginable kind of business grow your income as fast as possible and move away from being a slave to your business to being a master of it. Gain FULL control of your business, more freedom, & more and faster achievement and…
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As back-to-school items fly off the shelves, they’ll be replaced by Halloween décor, Thanksgiving essentials, and finally, a Christmas/Hanukkah/New Year’s explosion. The holidays are coming, whether you are ready or not. And even if you’re not ready, your marketing plans need to be. Here are a few tips to get you started now:
This is the golden rule of holiday marketing. Dedicate your summer to your Q4 marketing plan and solidify your strategy now. Advertising becomes more expensive and more competitive during the holiday season, so preparing ahead of time is key.
“I love it when a plan comes together.”
~ Hannibal, from the A-Team TV show
Yes, there’s nothing like the feeling of having a plan. A good plan helps you sleep at night and provides a sense of security. Sure, you can wing it, but why would you? A plan can give you hope, but hope is not a plan. With Q4 rapidly approaching, is your plan ready?
“The buck stops here.”
~ Harry S. Truman
By now you’ve probably heard about the importance of making a quarterly plan for your business, and you may well have a beautifully laid-out document ready to implement. You’ve probably asked yourself what assets your business has and examined the best ways to leverage those assets.
Featured Resource this week - iMember360
WordPress Membership Plugin for Infusionsoft™
Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.
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Featured Resource this week - TurboDial
With turboDial you never leave Infusionsoft – place a phone call to any contact at any time right from MyDay, from a saved search or from contact and opportunity records!
Plan your calls in advance or make them spontaneously – turboDial is the only solution effective for both
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Did you know that including a video on a landing page can increase conversion by 80 percent? Or that 55 percent of people watch videos online every day? We’re in a video marketing revolution, and if you haven’t joined in yet, you should… and quickly! Here are just a few more reasons why you need to get into the video marketing game now:
Members of Generation Z aren’t the only ones watching videos online. Millennials, Gen Y and Baby Boomers are also seeking out quality video content from the businesses they purchase from.
Details matter. Each small thing may not make or break a product or service, but taken together they can add up to a measurable improvement in quality. While focusing on the details is great, sometimes obsessing about the details means we lose sight of the overall picture. We’re so busy focusing on working IN our business that we forget to work ON our business.
You’ve probably heard the old expression about all work and no play making you a dull boy or girl. It sounds all well and good, but all the play in the world won’t reduce that stack of work that’s piling up on your desk. It won’t make that deadline go away or miraculously add more hours to an already full day. No, you’ll need to keep your nose to the proverbial grindstone if you want to get ahead. Then suddenly you realize you’ve become an obsessive, grouchy shell of your formerly cheerful self.
Featured Resource this week - Digital Product Delivery
Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
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Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
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