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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Does Your Business Model Need Updating?

With the craziness of the holiday season in full swing, you may not have given much thought to your business model. But now that Christmas and New Years’ are in the rear view mirror it might be time to take another look. In our upcoming series on business models, we’ll examine some basic questions about these valuable tools, including whether it’s time to give them a fresh coat of paint or remodel them entirely.

Are You Ready for 2020?

After a long string of holidays, starting with Labor Day and culminating in New Years’ Eve, 2020 is finally here. You might be forgiven for wondering where all the flying cars and outer space colonies got to. The year 2020 won’t turn out like many prognosticators thought, but it’s still a new year with plenty of wonderful possibilities. While you won’t be preparing to buy that flying car any time soon, there are some other preparations you can make for the coming year.

Happy Holiday Season

"As we struggle with shopping lists and invitations, compounded by December's bad weather, it is good to be reminded that there are people in our lives who are worth this aggravation, and people to whom we are worth the same."   

                      ~ Donald E. Westlake

Ah, the holiday season. There’s a nip in the air. There are colors everywhere, from the sparkling lights in the windows of picturesque houses to the gaudy inflatable Santa your neighbor insists on putting on his front lawn every year. There is a sense of merriment and goodwill in the air as we spend time with friends and family and do our best to forgive the person who just took the last parking space at the mall.

Marketing Automation is Your Holiday Gift to Yourself

In the comedy film Multiplicity, construction supervisor Doug Kinney wishes he could be in two places at once since the demands of his job are interfering with his family life. Thanks to Doctor Leeds, a scientist with a handy cloning machine, Kinney is able to make his wishes a reality. Of course, it wouldn’t be much of a comedy if things went according to plan, and Kinney soon finds himself with a lot more of himself than he bargained for.

Kinney isn’t alone in his desire to be everywhere at once. Running a business often stretches us more than we would like, especially when it comes to our marketing. One great way to keep that from happening is with marketing automation software.

Weekly Featured Resource - InvoiceSync

Featured Resource this week - InvoiceSync

invoice sync

Automatically Sync Infusionsoft Invoices with QuickBooks Online or Xero
No Complex Settings. No PhD in Rocket Science Needed.​ Make manual replication of invoices into your accounting system a thing of the past!


Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - Missinglettr

Featured Resource this week - Missinglettr

Missinglettr

Publishing new blog posts but not getting the attention and traffic you need?

Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post.

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Taking Advantage of the Holidays

The holidays are approaching and although it can be difficult for entrepreneurs to unplug and unwind, it’s vital for your health and the success of your business. So, plan out your vacations now and then reap the benefits of some time off:

Volunteer on Thanksgiving Day

There are some great traditions on Thanksgiving, like turkey and dressing, the Dallas Cowboys and the Macy’s Thanksgiving parade to name just a few. Along with these traditions, Thanksgiving is a day for giving thanks. It says so right in the name. We give thanks for all the blessings we’ve received during the years. We’re grateful to be warm and dry and to have great people to share those blessings with.

Weekly Featured Resource - FuseDesk

Featured Resource this week -



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - JoomFuse

Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Time Management Apps That Really Work

Time management is an essential skill for anyone whose goal is to run a successful business. So, we put together a list of time management apps that really work and will help you to become more effective, efficient and happier (because all of your work will be done).

How to Choose the Right CRM for 2020 and Beyond

Your business can get pretty complicated, especially once you start to become successful. Your marketing opportunities will multiply, your customer base will multiply and your sales will multiply. In fact, everything will start to multiply. Each new customer needs his or her own special touch. Each new product requires its own unique brand of knowledge and experience to get it from conception to market. It’s a good problem to have, but it can become increasingly difficult to keep track of it all. That’s where a good CRM software suite like Keap’s Infusionsoft can be a life-saver.

Happy Thanksgiving!

Gotta love Thanksgiving! Where else in the world would cranberry sauce that’s perfectly shaped like the can it came from combine with a deep-fried turkey to complete a holiday tradition? Then there’s family. Some of them you’ve been around all your life, others are flying in from Timbuktu, Walla Walla, Washington and other exotic locales. Like your immediate family, they’re a colorful cast of characters. Add in some great football, some strategic naps between helpings and you have all the makings of a great day.

Weekly Featured Resource - Swyft Mobile

Featured Resource this week - Swyft Mobile

SwyftMobile

Swyft Technology provides small and mid-market organizations with a robust suite of inexpensive, cloud-based software solutions. Swyft clients benefit from increased sales and revenues that come from the automated efficiencies and increased user productivity provided by the Swyft CRM solution.

Be sure to tell Swyft we sent you!

 

Check out others who we recommend - solid vendors and products that could benefit your business today.