Almost 16 years after its launch, Facebook is still the largest social media network, with 2.32 billion monthly active users. Due to its reach across the globe, the social platform is a marketing powerhouse. However, due to the constant changes made to the Facebook algorithm, organic reach is becoming harder and harder to earn, which is why it is important to consider the other marketing options available, like paid ads.
The good news is, once you get the hang of it, Facebook ads are easy to create and generally inexpensive. In fact, some advertisers who use Facebook ads have seen their cost of new customer acquisition decline by as much as 73 percent.
on Tuesday, 07 January 2020.
Posted in Insights
Hiring a business or marketing coach could be the smartest decision you’ve ever made. A coach can make you work harder and progress faster than you ever would on your own. With all their experience, a business or marketing coach will push you outside your comfort zone where you’ll find yourself moving forward by leaps and bounds instead of baby steps.
Sound good? You’ll need to check your ego and take these 5 critical actions to make the progress you want, progress that you hired the business coach to help you make.
on Tuesday, 07 January 2020.
Posted in Insights
After a long string of holidays, starting with Labor Day and culminating in New Years’ Eve, 2020 is finally here. You might be forgiven for wondering where all the flying cars and outer space colonies got to. The year 2020 won’t turn out like many prognosticators thought, but it’s still a new year with plenty of wonderful possibilities. While you won’t be preparing to buy that flying car any time soon, there are some other preparations you can make for the coming year.
on Thursday, 26 December 2019.
Posted in Business Strategy
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on Friday, 13 December 2019.
Posted in Business Resources, Business Strategy
Time management is an essential skill for anyone whose goal is to run a successful business. So, we put together a list of time management apps that really work and will help you to become more effective, efficient and happier (because all of your work will be done).
on Tuesday, 10 December 2019.
Posted in Insights
Your business can get pretty complicated, especially once you start to become successful. Your marketing opportunities will multiply, your customer base will multiply and your sales will multiply. In fact, everything will start to multiply. Each new customer needs his or her own special touch. Each new product requires its own unique brand of knowledge and experience to get it from conception to market. It’s a good problem to have, but it can become increasingly difficult to keep track of it all. That’s where a good CRM software suite like Keap’s Infusionsoft can be a life-saver.
on Thursday, 05 December 2019.
Posted in Business Strategy
Gotta love Thanksgiving! Where else in the world would cranberry sauce that’s perfectly shaped like the can it came from combine with a deep-fried turkey to complete a holiday tradition? Then there’s family. Some of them you’ve been around all your life, others are flying in from Timbuktu, Walla Walla, Washington and other exotic locales. Like your immediate family, they’re a colorful cast of characters. Add in some great football, some strategic naps between helpings and you have all the makings of a great day.
on Thursday, 28 November 2019.
Posted in Business Strategy