Depending on where you live, the summer can be brutal. It’s too hot to really do much of anything and you’re distracted by thoughts of that summer vacation just around the corner. It’s also the perfect time to market your business while your competitors are feeling like one of those melting clocks in a Salvador Dali painting.
So prep ahead and beat the summer slump with some hot summer marketing!
Here’s how...
Oh, who are the people in your neighborhood?
In your neighborhood?
In your neighborhood?
Say, who are the people in your neighborhood?
The people that you meet each day.
~ Sesame Street
It’s become a bit cliché to say we now live in a global village, but it’s true.
Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
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A big stumbling block about marketing that I hear from clients is, “My copy won’t convert.” The ideas are your own but the technique can be learned by just about anyone. You might not be world-class but you’ll be better than before. Get 17 Tips here.
We’ve all heard about brain foods, and have probably seen some ad for a great new diet that will raise your IQ tenfold. In reality, all these new diets do is raise the creator’s revenue tenfold from book sales or TV appearances.
You really can’t chew your way to being the next Albert Einstein, no matter what they say. But that doesn’t mean you should give up hope. Studies have shown a strong link between certain foods and improved memory and concentration. Here are just a few:
Featured Resource this week - Copy Doodles
Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member. Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.
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In a 1990's edition of the comic strip Dilbert, the Pointy-Haired Boss announces he's going off to a 4-star hotel for a two week management retreat. Needless to say, his staff isn't impressed. The strip hints at the underlying feelings many people have about corporate retreats: expensive wastes of time where executives practice silly exercises like trust falls and rope challenges, all the while gorging themselves on exotic foods in some tropical paradise.
It doesn't have to be that way.
Properly planned and executed, a staff retreat can provide a wonderful vehicle to re-energize yourself or your team, encourage cooperation across different departments and strengthen internal bonds.
“Never put off till tomorrow what can be put off until the day after tomorrow.”
“Me? A procrastinator? I’ll prove you wrong, just you wait and see.”
Do any of these quotes sound like you, when it comes to doing your taxes? Like the tide, you can sense the filing deadline washing inevitably towards you, yet you still haven’t gotten them started. Don’t worry: you’re not alone. The last day of tax season is also one of the busiest. If you’re the type that likes to put everything together at the last minute, here are some tips to help:
Featured Resource this week - Digital Product Delivery
Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
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It is important to deliver what your members want, NOT what they need. Hang in there with me and I’ll explain.
Over the course of this series we have discussed why you should have a membership site, how you might structure it, mistakes to avoid and some specific usage scenarios of membership sites. However, if your site is not successful, none of that matters.
Viewing data used to be boring. Not anymore, thanks to the infographic.
It seems you can’t venture onto the Internet these days without running across one of these handy little aids. Whether it’s how to properly wash your dog or the keys steps to accurately installing the latest version of Adobe Photoshop, you can bet that somewhere out there is an infographic.
So how do you make use of these tools that Internet geniuses seemingly whip out of thin air, and more importantly: how do you make your own?
Featured Resource this week - Call Monitoring with Infusionsoft
Call Monitoring Integrated With Infusionsoft!
Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.
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The business world is constantly changing. (Surprise!)
Just when you think you’ve got a handle on it, some new piece of technology or some new method of doing things comes along and turns the whole thing upside down. For example, who knew, five years ago, that Facebook Ads would be all the rage now and that Instagram would be following in their footsteps? (Actually, Instagram was a fledgling platform 5 years ago - just another new place to post photos for your friends.)
Let's eat, Grandma!
Let's eat Grandma!
Language is a funny thing. Only a simple comma separates a cozy dining experience from a cannibalistic feast. Good thing for Grandma that little punctuation mark is there.
Now consider another example: working 'in' your business versus working 'on' your business. Again, the difference is small -just one letter. But that one letter can mean a lot to your business.
Featured Resource this week -
One Click Upsell
If you sell products, services or entry to events, using Infusionsoft's order forms, and you are not leading the new buyer to an immediate up sell, YOU ARE LEAVING MONEY ON THE TABLE!!!
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